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28 Bewertungen
9 Bewertungen

Über den Kurs

The digital advertising landscape is complex. There are many different types of ads, including: display, video, audio, sponsored, native, social media and search. Consumer data and the ad tech that action on that data are both ubiquitous and complicated. As a result the sheer number of options available to digital marketers is hard to comprehend and manage. This course covers the major forms of digital advertising, from basic display ads to search to cutting-edge programmatic advertising concepts. The Trade Desk, the leading programmatic advertising provider, joins us as our programmatic experts and offers an actionable roadmap on how small businesses can leverage state of the art advertising technologies to accomplish business objectives. In all, this course leaves students with an understanding of digital advertising in its various forms, and how to strategically identify digital advertising opportunities....


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1 - 9 von 9 Bewertungen für Introduction to the Digital Advertising Landscape

von Lindsey L

Mar 13, 2020

I think being more clear on the fact that the discussions are key to finishing the course would be helpful. I had to go back through and respond to the questions. :)

von Víctor R O L

Feb 04, 2020

Me pareció un muy buen curso, con una gran cantidad de información útil para tomar en consideración al trabajar en marketing digital. Muy recomendable.

von Maximiliano A S K

Mar 09, 2020

Very good introduction, it´s not an easy course instead is what a marketing profesional have to know about digital advertising.

von M R K

Jan 26, 2020

it was very insightful for me as advertising lecturer

von Amir M M L

Feb 15, 2020

Great Course , Helped me expanding my knowledge

von Nicholas R R

Apr 04, 2020

Excellent introductory course. weeks 1-5 are definite eye openers about the industry. I have to say that week 6 was anticlimactic , though i understand the design of the course is adding value to the student.

von Pashala Y

Jan 14, 2020

Content is good, but the audio quality could be better and in several videos the slides appeared out of order or were not shown at all

von AUSTRIA, R J (

Apr 01, 2020

It was easy to learn every pace and gladly broaden my knowledge

von Matteo M

Mar 27, 2020

The course content is ok, but the quality of the videos are very poor, with bad audio (no microphone), bad colors and sometimes the teacher refers to slides that are not shown. Compared to the amazing quality of the Trade Desk section but even to other Coursera courses, it is really really bad.