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Kursteilnehmer-Bewertung und -Feedback für Digital Marketing Analytics in Practice von University of Illinois at Urbana-Champaign

4.5
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2,793 Bewertungen
589 Bewertungen

Über den Kurs

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Top-Bewertungen

TC

Sep 01, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

JJ

Aug 08, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

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401 - 425 von 575 Bewertungen für Digital Marketing Analytics in Practice

von Thiện L

Feb 22, 2016

This course is acceptable for basic practices. Highly recommended for those who want to take first dip into the Marketing Analytics world.

von Ryan Y

Sep 16, 2015

Great introductory course for those looking to familiarize themselves with the overall thought process behind analytics and visualization.

von Amir M M L

Dec 10, 2019

Great information , but it was harder to understand or engage with analytics process in real time specially in the using of tools process

von Teresa B

Oct 19, 2017

it's very much the same style as Theory, except a bit denser. still. I really enjoyed the material and Professor Hartman's approach to it

von Mayur V R

Apr 01, 2020

Great course to go for. All concepts explained in a simple and understandable manner. Hope to make use of the same in professional part.

von Gisela S

Feb 18, 2020

I enjoyed this course. However, the demo about R language was not easy to understand. Overall is a good learning material and exercise.

von Brett C M

Oct 22, 2019

The course is excellent. 4 out of 5 b/c I think the tidy data section could be clearer. Kevin Hartman is terrific. Great peer feedback.

von Apoorv S

Jan 09, 2017

All courses have their benefits. this one had fewer benefits than the second course in this series but still a good one to go about

von Ana S

Mar 15, 2019

The only issue I have with this course, is that I consider it should be updated with more recent examples, readings, and such.

von Beth H

Aug 25, 2018

Good course - would have been good to have some exercises where an actual analysis was completed using the principles learned.

von Nelson D C G

Feb 09, 2016

To put more context here, I think you can expand a little more what are you teaching; especially in the data analysis part.

von João T D G

Apr 09, 2017

Great course, however some points could be improved because sometimes it seemed just a repetition from the theory one.

von Carlos J

Apr 19, 2018

Great course with a quick introduction using an excellent framework in order to address Data Analytics at web.

von PETE C

Mar 13, 2019

Very informative. really liked the professors pace and the way the break down of the different MAP process.

von CHEN L

Mar 04, 2019

Good class, which helps to build up fundamental skillsets of digital analytics from marketing perspective!

von Jaspreet K

Mar 22, 2020

The course gave a good overview about Data Analytics and suggested paths to move forward in this field.

von Valeriia C

Apr 01, 2016

Good course that provide basics. However, I wish it gave a chance to practice the gained knowledge!

von Bjorn D L

May 15, 2020

Some of the available readings are not up to date or are no longer present in the given links.

von Viviana G T

Feb 24, 2020

The content is useful but I would have loved to see practical examples instead of just theory.

von Henry L

Feb 03, 2017

If we can learn by a specific case study to utilize these tools, that would be more practical

von Victor C

Aug 08, 2016

It's great to learn from someone so high up in the industry and knowledgeable in this field.

von Nicolay K

Oct 19, 2019

Good overview of topics , well structured lectures. However, contents sometimes lack depth.

von Abdulaziz M

Aug 20, 2020

Was a great and insightful course. Could be made even better with more real life examples.

von Jocelyn

Mar 22, 2020

I hope the instructor can teach more practical skills of common analysis softwares.

von nasreddine H

Sep 15, 2015

Good intro to implement marketing analytics principal, especially lecture 5 onward.