Chevron Left
Zurück zu Digital Marketing Analytics in Practice

Kursteilnehmer-Bewertung und -Feedback für Digital Marketing Analytics in Practice von University of Illinois at Urbana-Champaign

4.5
Sterne
2,793 Bewertungen
589 Bewertungen

Über den Kurs

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Top-Bewertungen

TC

Sep 01, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

JJ

Aug 08, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

Filtern nach:

501 - 525 von 576 Bewertungen für Digital Marketing Analytics in Practice

von Krisztina F

Jul 21, 2016

Even though the theoretical part was well put together, case study questions were too vague and should have been better thought out. This part of the specialization did not meet my expectation.

von Asfandyar S

Dec 31, 2018

The course material was not detailed. It was way to high level to understand the concepts. As compared to the previous 2 courses in the whole specialization, this needs to be improved.

von Priya V

Jan 21, 2019

In comparison to skills, updated information & value of certification that Google's Academy provides, this is not so good. Information is outdated by atleast 4 years on an average.

von Jennifer B

Mar 05, 2017

This course was a let down. There wasn't enough practical or real world examples to practice with. Good candidates would have been software companies in the SaaS space.

von SHASHWAT G

Jun 20, 2020

The course was fine, but I wanted to see more practical ways like the instructor showed google trends. More tools hands-on should have been discussed.

von joy

Jun 21, 2018

Overall the course is good however don't have much practical excercise, also personally feel is a bit short for data analytics learning.

von Saumya T

Jun 05, 2020

I was expecting some data analysis techniques as well. Please statistics also such as the use of regression, inferential, etc.

von Devon M

Dec 06, 2016

This is very much a primer. I was hoping it would go into more detail than it did, but I did find it a very helpful overview.

von Shalakha P

Mar 15, 2016

The course is very informative for those interested in data analytic and want to go for market research kind of jobs.

von Pedro C

Oct 26, 2016

Presents a useful analysis framework, but with limited practical examples to learn how to use analytical tools.

von Rick

Mar 26, 2019

This course is very light on actual practical application of analytics. It's more theory than anything.

von Khushkool K

Jun 26, 2017

Good course material. It should focus more on the tools rather than the theory part of it.

von Gargayee N

Feb 22, 2017

hands on experience based content would have been appreciated, Its a good course.

von Neda H

Jul 08, 2016

not enough practical examples. the information is providede on a bit higher level

von Lipan G

Jun 07, 2020

Apart from theory some practical lessons in R could have been implemented.

von Nikhil N

May 08, 2018

The nam says theory but it was kind of too much of theory without examples

von Sangeeta D

Jul 21, 2020

The course could have had more practical application based assignments.

von Xueyan X

Apr 30, 2019

Informative course; messy organization (readings, assignments, quizzes)

von Ashley A

Nov 14, 2015

Fruitful course(mainly last few lectures) on data presentation.

von Arvy S

Feb 12, 2016

Same as the theory class not much examples or case studies....

von Thomson J

Feb 17, 2017

Good course for basic information about digital analytics.

von Luo J

Feb 16, 2017

I wished the content and the tests were more challenge.

von Harinarayan B

Jul 22, 2020

ID verification takes too long. Please look into it,

von Viktor K

May 06, 2020

Not much practice, very primitive examples and tasks

von Kanakavally R

Mar 06, 2020

It gives an overview of various tools available. But