Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study.
von
Digital Business Models
Lund UniversityÃœber diesen Kurs
18.711 kürzliche Aufrufe
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100Â % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Stufe „Anfänger“
Ca. 11 Stunden zum Abschließen
Englisch
Untertitel: Arabischer Raum, Französisch, Portugiesisch (europäisch), Italienisch, Vietnamesisch, Deutsch, Russisch, Englisch, Spanisch
Kompetenzen, die Sie erwerben
- Digital Strategy
- Business Model
- Business Modeling
- Value Proposition
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100Â % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Stufe „Anfänger“
Ca. 11 Stunden zum Abschließen
Englisch
Untertitel: Arabischer Raum, Französisch, Portugiesisch (europäisch), Italienisch, Vietnamesisch, Deutsch, Russisch, Englisch, Spanisch
von
Lund University
Lund University was founded in 1666 and has for a number of years been ranked among the world’s top 100 universities. The University has 47 700 students and 7 500 staff based in Lund, Sweden. Lund University unites tradition with a modern, dynamic, and highly international profile. With eight different faculties and numerous research centres and specialized institutes, Lund is the strongest research university in Sweden and one of Scandinavia's largest institutions for education and research. The university annually attracts a large number of international students and offers a wide range of courses and programmes taught in English.
Lehrplan - Was Sie in diesem Kurs lernen werden
2 Stunden zum Abschließen
Introduction to Digital Business Models
The first module will introduce the concept of digital business models. Digital business models will be used as a tool to explain the rise of internet mega brands and how companies can innovate in the digital era.
2 Stunden zum Abschließen
3 Videos (Gesamt 23 min)
2 Stunden zum Abschließen
How Internet companies use digital business models
The module builds on the concept of the Digital Business Models to analyse how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an introduction to asymmetric business models.
2 Stunden zum Abschließen
4 Videos (Gesamt 38 min)
2 Stunden zum Abschließen
Developers as the new Decision Makers
In this module we will discuss how and why developers are emerging as the new decision makers. We now see that software is becoming a competitive advantage in industry after industry; today most businesses in media, games, finance, or transportation, advertising and sports are using software to improve operations, optimise their supply chain, and improve the customer experience. Developers are at the very centre of that change.
2 Stunden zum Abschließen
3 Videos (Gesamt 28 min)
2 Stunden zum Abschließen
Developers as the Engine of Digital Business Models
In this module we’ll discuss how developers are the engine of Digital Business Models and how companies from Amazon to Walgreens are working with developers to create, deliver, capture and defend value.
2 Stunden zum Abschließen
6 Videos (Gesamt 44 min)
Bewertungen
- 5 stars70,37Â %
- 4 stars21,39Â %
- 3 stars4,93Â %
- 2 stars1,44Â %
- 1 star1,85Â %
Top-Bewertungen von DIGITAL BUSINESS MODELS
von JH7. März 2020
I have been experiencing the course Digital Business Models as well balanced and well structured. Very interesting and applicable course!
von AB19. Aug. 2019
This course is enlightening. I deeply appreciate the instructor and Coursera has made learning interesting and fun.
von MA9. Apr. 2019
Thank you for that very comprehensive course. It has opened my eyes to the newest forms of businesses which have taken a leap in the Digital platform.
von MM13. Dez. 2019
Gave good insight into how digital business works. All provided info is from Vision mobile's study. Would be better if more information can be added from other sources as well.
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