Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study.
Digital Business Models
Lund UniversityÜber diesen Kurs
33,847 kürzliche Aufrufe
Karriereergebnisse der Lernenden
20%
nahm einen neuen Beruf nach Abschluss dieser Kurse auf
20%
ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Stufe „Anfänger“
Ca. 11 Stunden zum Abschließen
Englisch
Untertitel: Französisch, Portugiesisch (Brasilien), Russisch, Englisch, Spanisch
Kompetenzen, die Sie erwerben
Digital StrategyBusiness ModelBusiness ModelingValue Proposition
Karriereergebnisse der Lernenden
20%
nahm einen neuen Beruf nach Abschluss dieser Kurse auf
20%
ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Stufe „Anfänger“
Ca. 11 Stunden zum Abschließen
Englisch
Untertitel: Französisch, Portugiesisch (Brasilien), Russisch, Englisch, Spanisch
von
Lund University
Lund University was founded in 1666 and has for a number of years been ranked among the world’s top 100 universities. The University has 47 700 students and 7 500 staff based in Lund, Sweden. Lund University unites tradition with a modern, dynamic, and highly international profile. With eight different faculties and numerous research centres and specialized institutes, Lund is the strongest research university in Sweden and one of Scandinavia's largest institutions for education and research. The university annually attracts a large number of international students and offers a wide range of courses and programmes taught in English.
Lehrplan - Was Sie in diesem Kurs lernen werden
2 Stunden zum Abschließen
Introduction to Digital Business Models
The first module will introduce the concept of digital business models. Digital business models will be used as a tool to explain the rise of internet mega brands and how companies can innovate in the digital era.
2 Stunden zum Abschließen
3 Videos (Gesamt 23 min)
3 Videos
Lesson 2: What is a business model?4m
Lesson 3: Digital as a business model6m
1 praktische Übung
Digital Business Models - Module 130m
2 Stunden zum Abschließen
How Internet companies use digital business models
The module builds on the concept of the Digital Business Models to analyse how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an introduction to asymmetric business models.
2 Stunden zum Abschließen
4 Videos (Gesamt 38 min)
4 Videos
Lesson 2: How the business models of Facebook and Amazon work9m
Lesson 3: How the business models of Xiaomi and WeChat work10m
Lesson 4: Asymmetric business models – creating unfair advantage7m
1 praktische Übung
Digital Business Models - Module 230m
2 Stunden zum Abschließen
Developers as the new Decision Makers
In this module we will discuss how and why developers are emerging as the new decision makers. We now see that software is becoming a competitive advantage in industry after industry; today most businesses in media, games, finance, or transportation, advertising and sports are using software to improve operations, optimise their supply chain, and improve the customer experience. Developers are at the very centre of that change.
2 Stunden zum Abschließen
3 Videos (Gesamt 28 min)
3 Videos
Lesson 2: The developer platforms landscape7m
Lesson 3: The languages and motivations of software developers9m
1 praktische Übung
Digital Business Models - Module 330m
2 Stunden zum Abschließen
Developers as the Engine of Digital Business Models
In this module we’ll discuss how developers are the engine of Digital Business Models and how companies from Amazon to Walgreens are working with developers to create, deliver, capture and defend value.
2 Stunden zum Abschließen
6 Videos (Gesamt 44 min)
6 Videos
Lesson 2: Developers as product extenders5m
Lesson 3: Developers as resellers and distributors3m
Lesson 4: Case studies in the drones and travel industries7m
Lesson 5: Case studies in the retail and agriculture industries7m
Lesson 6: Case studies in enterprise sales and gaming industries8m
1 praktische Übung
Digital Business Models - Module 430m
Bewertungen
Top-Bewertungen von DIGITAL BUSINESS MODELS
von SB8. Aug. 2020
A good overview of how businesses can leverage on digital tools. Too bad I could not afford to purchase the certificate as of the moment so I have to settle with auditing this course for now.
von SD18. Mai 2019
Definitely changed my outlook. Assignments are very good to involve you even further and foster the knowledge. But they made me stuck and did not let me to move on for weeks together.
von DL23. Jan. 2019
In this course, I learnt about how traditional companies transform their business models to a digital one and I can able to relate & understand why my own company is doing so as well.
von VE6. Aug. 2019
Great insights into the new age business models. Good case studies and a collaborative discussion forum. Looking forward to more courses around the business from Lund University.
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