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Bewertung und Feedback des Lernenden für Digital Marketing Capstone von University of Illinois at Urbana-Champaign

556 Bewertungen

Über den Kurs

This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. In the previous courses on analytics and channels, you came up with strategies to identify a firm’s objectives, specify a few key ones, research alternatives to reaching the customer in their decision journey and finally propose a multi-channel digital marketing plan. In this capstone, you will execute a campaign, rather than creating another "plan". You will use an online simulation to do this. You will be a marketing manager for a firm selling digital cameras online through their webstore. You will be reviewing the products, pricing, margins, and historical sales. You will create a targeted ad campaign after researching appropriate keywords for the products you are selling. You will also review the basics of landing page design and search engine optimization. You will then create and execute an email campaign. Once these campaigns are executed, you get feedback on the KPI's such as revenue, profits, traffic, conversions. You will get an opportunity to redo this campaign, with new strategies, to improve your KPI's in the second round. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and



14. Aug. 2020

The capstone is interesting, challenging, and give space for finding practical solutions to a real-life scenario. Great way to try implementing all the theoretical knowledge learned in other courses.


18. Okt. 2016

My very first specialization. It wasn't that easy. But I'm sure worth it. Thank you, Coursera. Thank you, teachers! Hope that knowledge (and certificate, as well) will help me to enhance my career.

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101 - 125 von 165 Bewertungen für Digital Marketing Capstone

von Vladimir V

6. Sep. 2019

It was an excellent experience and a very good teacher Thanks

von mubasher a

9. Feb. 2021

Good learning experience, what is learned and then applied


24. Aug. 2020

This course is excellent. I really liked it when doing.

von Claudio D S F

3. Juli 2017

I really like this course, I plan to work in this area.

von Andres P

16. Nov. 2018

Great experience to apply and reinforce your learning!

von Tanya

25. Juni 2017

Good application of Theoretical modules taught earlier

von Naman A

9. Apr. 2017

Really great experience and a must for every learner!

von Aya M A E

26. Juni 2019

what a useful,amazing and full of information course

von Amir M M L

7. Apr. 2020

Great Value , So challenging project to work on

von Jacob F

2. Jan. 2017

Great specialization and wonderful instructors!

von Warawut G

5. Apr. 2022

Thank you for The Digital Marketing course.

von Daniel A M H

23. März 2022

very nice information put to work here

von Maxwell K F

7. Feb. 2016

Great course with excellent content

von Cristóbal O E

15. Juli 2017

Best Course Online for Business!


12. März 2022

excellent for marketing purpose

von Catalina B

2. März 2021

Unforgettable Journey!

von Jaime C B

10. Okt. 2020

Great Specialization!

von abo a m a m h m s

26. Juni 2019

very imprtant program

von abdullah m

27. Juli 2017

Outstanding project !

von Daniel C

16. Okt. 2018

Great specialization

von Diego M

15. Okt. 2019

Its the best option

von Natali B

28. Feb. 2022

Great experience!

von jad d

22. Jan. 2021

enjoyed learning

von Jaime A M B

5. Juli 2019

Simply awewsome!

von Ahmed M

15. Jan. 2019

very good course