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Bewertung und Feedback des Lernenden für The Digital Marketing Revolution von University of Illinois at Urbana-Champaign

1,018 Bewertungen
261 Bewertungen

Über den Kurs

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at


10. Okt. 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

1. Apr. 2021

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

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101 - 125 von 259 Bewertungen für The Digital Marketing Revolution

von kenneth n

17. Apr. 2020

Really good- good quality materials. Suitable for beginners plus those with experience of digital marketing

von Marcus U

22. Nov. 2017

Excellent Professor provided me great insights about co-existence in the off-line and on-line world

von Nikolaos S

16. Aug. 2021

V​ery nice course. Professor Rindfleisch has done an excellent job creating such a unique course!

von landon n

3. Aug. 2021

iI am very grateful and happy for what i have learnt in this course marketing in an analog world.

von Enoch D A

10. Mai 2020

A good course if your are looking to understand how digital and analog works in the market space

von Eliseo J P

11. Aug. 2020

This is the best course i have taken so far. I was not bored at any point and rich in insights.

von Robert M

2. Dez. 2019

Excellent job with reading matters, video lectures, guest participation and content. Thank you

von Andres P

4. Okt. 2018

This course is the perfect complement upgrade the strategical mindset on digital marketing!

von Asala Y Z A

25. Dez. 2020

Love it Love it Love it , It's more than just a digital marketing course, THANKS TO ARIC!

von Andrew C

30. Nov. 2017

Excellent course! Emphasizes importance of analog in an ever increasing digital world.

von Reynaldo C A

12. Nov. 2019

Very informative and interesting class facilitated by awesome Professor Aric Rindflich.

von Andrew D

31. Okt. 2020

Great class. Interesting topics, thought provoking exercises, and a fun instructor.

von Natyeli M

7. Aug. 2020

Excellent class! Normally I don't rate the classes but this one is really good!

von Rajat P

5. Sep. 2019

It is an amazing course with great insights and Aric is an exceptional teacher!

von Hiroany D V C F

15. Aug. 2020

Good course! Thanks Aric you are a very good teacher, you explain very well!

von Siddharth C

28. Juni 2020

I enjoyed doing this course and could relate to my experience as a marketer.

von Sai S S

27. Nov. 2019

Best course of the specialization. Should be made the first of the series.

von Elizabeth N M

19. Jan. 2021

Such a good course ,i learnt so much about digital and analogue marketing

von Ahmar S

6. Nov. 2019

Very well taught and the Professor is very passionate about this subject.

von Siddharth

13. Juli 2020

Well designed course with a fairly good amount of coursework. Loved it!

von Tara M

6. Feb. 2018

so interesting learning about new technologies and their implications

von Precious B

3. Nov. 2020

Great course. Instructor was engaging, knowledgable and personable.

von Ardra A K

9. Okt. 2020

Wonderful course! It was very engaging and interesting to complete.

von Vanessa E O M

26. März 2021

Super good examples, easy to follow, thank you for the knowledge.

von Brett H

3. Nov. 2020

Good course, short and sweet with lots of though provoking ideas