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Bewertung und Feedback des Lernenden für The Digital Marketing Revolution von University of Illinois at Urbana-Champaign

1,016 Bewertungen
260 Bewertungen

Über den Kurs

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at


10. Okt. 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

1. Apr. 2021

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

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126 - 150 von 256 Bewertungen für The Digital Marketing Revolution

von Eric L

4. Nov. 2020

I learned a lot about analog and digital benefits in marketing

von Saloni S

11. März 2020

well I really enjoyed and learned a lot from the course.


von Kumar V

11. Okt. 2018

An outstanding course that really dives into what's happening!

von Nishvin's W

5. Jan. 2022

Very Good content on the basics. Good insights and exercises


6. Jan. 2022

am really enthused and appreciates the opportunity given me

von Dulce G

3. Nov. 2020

Very well organized and explained. I love the case studies!

von Roberto C

6. Nov. 2018

If you want to know the future of retail, it's your course.

von Dr A R U

21. Mai 2020

Superb experience.. teaching style of Aric is commendable.

von Noor S

17. Aug. 2019

Thank you Aric! was a great course and I learned so much!!

von Deep J G

23. Juli 2020

The teacher is awesome and the course is well thought of.

von Anantharam S

27. Feb. 2020

Amazing course on marketing insights for analog world!

von Kenrick H

11. Nov. 2017

This course was awesome. Very fun with key insights.

von Anton E H

16. Juni 2021

Great course overall, fun and educative experience

von Adnan k

11. Sep. 2020

A unique course with a focus on skills development

von Edson d O

27. Aug. 2018

One of the best COURSERA's courses!!! No doubt!!!

von Stan S

4. Nov. 2020

Very interesting content and a great instructor!


3. Juli 2018

The course was very practical in it's approach.

von Andrejs V

7. Nov. 2017

Great topic covered, the course is up to date.

von Nguyễn T T H

6. Jan. 2022

It is useful course that I have ever learned.

von ayman m f e

18. Dez. 2018


von Vladyslav B

14. Okt. 2017

Interesting , useful, and entertaining course

von Nikhil G S

6. Nov. 2020

exceptionally excellent lecturer and course

von Cesar S

8. Sep. 2020

Excellent professor and excellent examples.

von Hassan S

17. Apr. 2018

An exceptional course, very very practical.

von Neha s

24. Juli 2020

This is a very excellent learning course