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Bewertung und Feedback des Lernenden für The Digital Marketing Revolution von University of Illinois at Urbana-Champaign

4.7
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1,018 Bewertungen
261 Bewertungen

Über den Kurs

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top-Bewertungen

AS
10. Okt. 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

LK
1. Apr. 2021

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

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151 - 175 von 259 Bewertungen für The Digital Marketing Revolution

von Cesar S

8. Sep. 2020

Excellent professor and excellent examples.

von Hassan S

17. Apr. 2018

An exceptional course, very very practical.

von Neha s

24. Juli 2020

This is a very excellent learning course

von Avishek B

19. Dez. 2021

Very informative and eye opening course

von Pragyan

16. Juli 2020

excellent experience withj this course.

von TÉRCIA P L

6. Apr. 2020

excellent, very good quality in matter

von Md I I C

12. Aug. 2020

Excellent and very Innovative Course.

von Julia A

18. Mai 2020

Very interesting course! Recommended!

von Favian R

7. Sep. 2020

A really great teacher and dynamics

von Vallabhaneni S

29. Mai 2020

Course is good know about marketing

von Lim K B J

29. März 2020

Very good analog marketing course.

von Wendy J

23. Okt. 2019

Amazing Course! Great knowledge!

von Farhad S R

7. Mai 2018

The best course of this package.

von Keki K

11. Nov. 2017

Thanks for the wonderful insight

von Ajay K S

10. Dez. 2020

Nice course, lot of information

von Yi O

23. Juni 2020

Learning a lot of new knowledg

von Jennifer H

7. Nov. 2019

Excellent Course learned a lot

von Rafay Z

30. Sep. 2021

A​ great learning experience.

von Jhavyen D T

25. Jan. 2021

Great course, I learnt a lot.

von shobith R

15. Jan. 2021

excellent and very help full

von Latoya D G

19. Aug. 2020

Absolutely love this course!

von Pranshu G

16. Mai 2020

that was a great experience

von Amir M M L

29. Jan. 2020

Great Course & Information

von Mahaluckshmi K

28. Okt. 2020

course content is awesome

von Vincent O

4. Aug. 2019

Good course. Learn a lot