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Bewertung und Feedback des Lernenden für The Digital Marketing Revolution von University of Illinois at Urbana-Champaign

1,021 Bewertungen
263 Bewertungen

Über den Kurs

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at


10. Okt. 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

1. Apr. 2021

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

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201 - 225 von 259 Bewertungen für The Digital Marketing Revolution

von Jaime C B

20. Aug. 2020

Great Course!

von Ajeet M

16. Mai 2020

Great course!

von Stefen B

10. Jan. 2022

Great course

von Eduardo .

12. Apr. 2021

Great Course

von Aber H

13. Nov. 2020

great course


26. Aug. 2020

nice course.

von Murtuza Z H K

31. Juli 2018

Great course

von Sarunya W

5. Juli 2018

Great course

von Vibol M

16. Feb. 2018

very usefule


6. Nov. 2017

Great Course

von Minghao G

6. Apr. 2020

great class

von Jonathan E U V

29. Nov. 2019


von Gagan B

25. Nov. 2021

Good work

von vayugundla v p

9. Aug. 2021


von Sandra l c c

28. Apr. 2021


von Samantha L M

4. Nov. 2020


von Shubham D

22. Jan. 2020


von Marija G

24. Mai 2021


von Gaurav B

16. Dez. 2019


von Eryl C

20. Jan. 2022


von Saurav D

13. Jan. 2022


von 邱舒敏

23. Aug. 2021


von Nitesh N

4. Okt. 2020


von Sudeepti P

24. Jan. 2020


von Ali a

6. Nov. 2020