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Information Technology (IT) is fast changing the world around us. This course will provide you an understanding of IT-enabled changes in the business environment, and how insightful executives leverage IT to create value and win competitive battles. The course is divided into three parts – the first part of the course focuses on the industry impacts of technological innovation. Here, we will explore competition and business models in the high-tech industry, using examples of companies like Google, Apple and Facebook. We will also explore competitive dynamics of industries that consume significant technology with emphasis on how technology has disrupted industries such as music, media and education. The second part of the course focuses on how IT transforms cost structures of firms by helping them build information capabilities that significantly increase value chain efficiency. The final part of the course will focus on the impact of IT on innovation and decision-making within firms that, ultimately impacts revenue growth....

CM

Jul 08, 2018

Great course with excellent demonstration of concepts by Prof Deepa Mani. The Online Business models and its implication in real world scenaios helped me the gauge a good understanding of concepts.

PH

May 06, 2020

The course is very informative and provides an organized approach to learn Digital Transformation as a subject and apply the learnings thru case studies and assignments

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