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Bewertung und Feedback des Lernenden für Drug Commercialization von University of California San Diego

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1,075 Bewertungen
198 Bewertungen

Über den Kurs

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environ­ment using a much larger group of patients. This enables new treat­ment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall develop­ment. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (https://www.coursera.org/learn/drug-discovery), Drug Development (https://www.coursera.org/learn/drug-development) and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place....

Top-Bewertungen

JR

7. Jan. 2017

Excellent course on strategies for drug commercialization including pharmacoeconomics and how pharma partners with other stakeholders to accomplish this. Excellent examples of drug lifecycles.

AM

9. Nov. 2020

Excellent content and lecturers. Great course to finish this specialization. I strongly recommend the three courses for those interested in pursuing a career in pharma or willing to shift.

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76 - 100 von 199 Bewertungen für Drug Commercialization

von Magdoline N N

20. Aug. 2019

the course is very useful for anyone want to develop himself in this career

von Magdalena K

24. Jan. 2018

Good basic course covering most important topics in drug commercialization.

von Wang F

22. Mai 2020

The course is well structured and informative. The duration is just right.

von Pitchayanin A

1. Nov. 2021

Very good course! The lesson, reading part and quiz are good and helpful.

von A U

18. Apr. 2021

I am a newB in this area and it gave excellent content to get started on.

von Fatma Z K

25. Aug. 2021

It was a great course where I got new perspectives on many subjects.

von ANKIT S

9. Mai 2020

One of the best course for pharmacy students and proffesionals

von Low P M

12. Okt. 2020

The lecturers are experienced and are very good at teaching!

von Haroon M

27. Apr. 2020

Experienced lecturers with substantial industry experience.

von Prateek K

1. Okt. 2021

i​mmersive and insightful across the pharma value chain.

von Mritunjoy b

9. Juli 2021

what a journey of learning must who are in this business

von Abdul M k k

10. Juli 2020

This course will be more benefit for my profession.

von Rohan M

13. Juni 2020

GAINED PRACTICAL KNOWLEDGE ABOUT THE PHARMA WORLD.

von Zhang Z

19. Mai 2020

Very interesting and engaging lectures! Thank you!

von Pritha P H

8. Juni 2020

A very helpful course, learnt many new concepts.

von Madhvendra S

1. Juli 2020

This was very informative and excellent course

von Lim C Y

7. Juli 2020

very insightful sharing from industry experts

von Eduardo M V D

9. Dez. 2020

muy buen curso y manera de encarar los temas

von 121815102004 g

23. Juli 2020

very beautifully explained

knowledge is power

von Niki P

6. Mai 2020

Good course structure with practical exampl

von Swati D

3. Juli 2019

Good course to learn ultimate fate of drug.

von Rita S d C B

16. Juni 2020

very pratic and with real cases lectures.

von Raneen A A A

24. Sep. 2020

Its great course and amazing information

von Bilal

7. Jan. 2019

Very informative and easy to understand.

von Bui H Q C

12. Sep. 2020

This course was really rewarding for me