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Bewertung und Feedback des Lernenden für Drug Commercialization von University of California San Diego

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1,143 Bewertungen

Über den Kurs

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environ­ment using a much larger group of patients. This enables new treat­ment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall develop­ment. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (https://www.coursera.org/learn/drug-discovery), Drug Development (https://www.coursera.org/learn/drug-development) and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place....

Top-Bewertungen

JR

7. Jan. 2017

Excellent course on strategies for drug commercialization including pharmacoeconomics and how pharma partners with other stakeholders to accomplish this. Excellent examples of drug lifecycles.

FX

12. Mai 2020

Great contents covering economics, marketing, regulation, IP, academics-industry collaboration, and actual successful biotech startup stories. I highly recommended this course.

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126 - 150 von 210 Bewertungen für Drug Commercialization

von Raneen A A A

•

24. Sep. 2020

It's great course

von aula s

•

6. Jan. 2020

Thank you so much

von Harini

•

29. Juni 2020

It's very useful

von raphael g

•

27. Dez. 2019

Very resourceful

von SY

•

19. Sep. 2019

Very informative

von Janika M

•

4. März 2021

great learning.

von Ali H O A H

•

22. Dez. 2020

Thank you all!!

von Dr. S T

•

17. Okt. 2020

nice experience

von ALISA C D

•

11. Aug. 2020

Love the course

von SOURAV D

•

12. Okt. 2022

goooooooooood

von Prasun N

•

19. Juni 2020

great learning

von Sarang U T

•

24. März 2022

nice Platform

von �ADITI P

•

24. Sep. 2020

...........

von Utku U

•

8. Apr. 2020

Excellent!

von Sourav M

•

3. Nov. 2018

Thank you.

von PANDYA Y U

•

28. Mai 2020

Excellant

von Afroj K

•

19. Mai 2020

Excellent

von Ngân Đ N T

•

30. Nov. 2020

Love it

von Lokesh

•

19. Okt. 2020

Amazing

von MRS. S

•

26. Aug. 2020

Helpful

von NABHAN M H A

•

26. Nov. 2021

thanks

von Mintu S T

•

30. Sep. 2020

Cool!!

von Atocha C

•

29. Nov. 2017

Great!

von Md. R Q S

•

11. Sep. 2020

great

von Farhan s

•

24. Apr. 2021

good

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