Northwestern University
Content Strategy for Professionals: Engaging Audiences
Northwestern University

Content Strategy for Professionals: Engaging Audiences

This course is part of Content Strategy for Professionals Specialization

Taught in English

Some content may not be translated

John Lavine
Candy Lee
Randy Hlavac

Instructors: John Lavine

41,847 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.6

(689 reviews)

|

98%

5 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Course

Gain insight into a topic and learn the fundamentals

4.6

(689 reviews)

|

98%

5 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Content Strategy for Professionals Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 3 modules in this course

Module 1 sets the stage by defining Content Strategy and setting up the three truths that limit, in a profound way, every person you want to reach with your content.

What's included

5 videos6 readings1 discussion prompt

Module 2 emphasizes why understanding your audience and being able to effectively segment them is crucial to getting your message across. It also addresses how to craft a core creative concept for a content brand.

What's included

7 videos3 readings1 peer review2 discussion prompts

Module 3 is all about using content “experiences” to engage the people you want to reach and the fundamentals of creating an editorial voice.

What's included

8 videos4 readings2 discussion prompts

Instructors

Instructor ratings
4.7 (119 ratings)
John Lavine
Northwestern University
5 Courses53,127 learners

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Learner reviews

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4.6

689 reviews

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    25.68%

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    4.20%

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    0.87%

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    1.30%

US
5

Reviewed on Sep 20, 2018

RJ
4

Reviewed on Jan 30, 2020

KL
4

Reviewed on Jan 10, 2023

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