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Bewertung und Feedback des Lernenden für Content Strategy for Professionals: Engaging Audiences von Northwestern University

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601 Bewertungen
162 Bewertungen

Über den Kurs

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest. Content Strategy is a conversation that provides thought-leadership. It starts a “conversation” with users and stakeholders inside and outside an organization. Conversations are the natural way people think about complex issues. Conversations also enable people to develop “stories,” which lead to understanding and helpful mental pictures. Content Strategy practitioners are at all levels of the best enterprises – in all departments and sectors from the top leader to the newcomer in the ranks. In this complex information age, forward-thinking employees know that if they and their organizations are to thrive, they need to go beyond their job descriptions. They must master the most demanding communications frontier – creating engaging, strategic, honest stories and information that is valued by their most important audiences. In turn that will make their enterprise stand out. Regardless of their area of work, position or expertise, Content Strategy practitioners know how to use words, pictures, video, and social and mobile media to interact with their most important constituents with trustable, actionable information that the audience values and will use. The strategic content they produce enhances the user’s lives and deepens their understanding and engagement with the organization. Guest lecturers in this course include: -- Rachel Davis Mersey, Associate Professor, Medill, Northwestern -- Ed Malthouse, Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications, Medill, Northwestern -- Bobby Calder, Charles H. Kellstadt Professor of Marketing & Director of the Center for Cultural Marketing, Kellogg, Northwestern -- Steven Duke, Associate Professor, Medill, Northwestern -- Janice Castro, Assistant Professor Emerita, Medill, Nothwestern...

Top-Bewertungen

SH
14. Sep. 2018

Very informative! Various concepts were highlighted to help me design increasingly engaging content for my readers. Will recommend it to everyone seeking to enhance their content strategy skills.

PN
19. Dez. 2019

I learned exactly what I expected to learn, especially the clear distinction between Content Strategy and Content Marketing and how to truly "engage" the audience. Very happy with the course :)

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76 - 100 von 160 Bewertungen für Content Strategy for Professionals: Engaging Audiences

von Jerry M

6. Juni 2016

Makes my work more professional, and I have learned much through the course.

von Jeewaranga G

18. Juli 2020

Excellence course for anyone who is starting a career is content strategy.

von Jayant M

28. Mai 2019

A $50,000 degree in Content Strategy distilled down to 9 hours of study.

von sanaa a r

3. Jan. 2019

Great course, very beneficial information, instructor is one of the best

von Tayo A

15. Dez. 2020

Awesome! Learned a lot and had a wonderful experience while doing so.

von Patricia M

20. Nov. 2021

I provided really useful information and insights I will soon apply!

von Ak G

17. Mai 2020

Grateful for the opportunity to NorthWestern University & Coursera!

von Ma. M d T

30. Nov. 2017

Good material! easy to access online and peer reviews were helpful.

von Guilherme C

13. Dez. 2018

Great course, full of information that can be used immediately.

von Jennifer H

29. Juli 2019

Quality instruction via video, good assignments.

von Marine L

13. Juni 2017

very easy understanding course. I enjoyed a lot

von Edward B

20. Apr. 2016

Good course. I especially liked the assignment.

von Ahmad R

6. Juni 2019

The best course I have had on content strategy

von Deleted A

17. Feb. 2018

Specific, practical, clear and concise course.

von fcastilloch

10. Jan. 2021

Loved this course, the Professors are pros!

von Roselyn B E

3. Sep. 2018

WINDERFUK COURSE IT WAS VERY INSIGHTFUL

von Iwona S

16. Aug. 2018

I loved the course and the instructors.

von Chris E

26. Feb. 2021

Excellent course and very interesting!

von Lakshmi N

20. März 2020

The course was awesome and insightful

von Besher A

15. Apr. 2021

smooth course and easy to understand

von Andrea D

27. Dez. 2019

A very thorough and engaging course

von Gemma P O

26. Apr. 2020

Easy to follow and very enriching!

von Xueting C

5. Juni 2020

very clear and wonderful teaching

von Itamar M

29. Sep. 2020

Supper profetionsl snd usefull

von Chris B

25. Feb. 2019

Really excellent introduction.