Very informative! Various concepts were highlighted to help me design increasingly engaging content for my readers. Will recommend it to everyone seeking to enhance their content strategy skills.
I learned exactly what I expected to learn, especially the clear distinction between Content Strategy and Content Marketing and how to truly "engage" the audience. Very happy with the course :)
von Julia V N•
The course is really good, but the assessment has twice the same question (one for the option of typing and the other one for uploading). The problem is that although only one is required, when the assignment was graded, I lost points because the assessors didn't understand this.
von Christine O•
John Lavine was interesting and a good speaker. Some of the other professors were not as engaging. I was distracted by the weird video editing that cut away at odd time. I felt the reading were very dated. However, I do feel I learned quite a lot.
von Massimiliano P•
I thoroughly enjoyed the content and the way it's explained and presented. The insights are to the point, succinct but valuable. Having an assignment to work on and complete really helped me to understand how content strategy is created and applied.
von Laura D S•
The content is great, but it is impossible to complete the series of courses due to a lack of submissions to review. I'd like to finish the capstone, and I have done all my work, but the review of OTHERS' work is holding me up.
von Jenny G•
This course flows nicely and is easy, but interesting, to follow. I recommend it for anyone who is getting started in marketing or needs a refresher. It's also helpful to have access to their resources.
von Elaine R•
The course was great, lots of good information presented in an easy-to-understand way. It ended kind of abruptly, I wasn't sure it was over, so maybe a stronger ending - but that's a minor quibble.
von Nayantara D•
Excellent course for beginners. Gives you a great starting point before you embark on creating content. Would recommend it to everyone trying to figure out how to design content.
von Rajani J•
The course material was good and covered a lot of topics. Though I suggest to add more examples and activities which can help in implementing the learnings.
von Diego S G•
I wish they'd have a higher level of interactivity because sometimes it gets quite boring. Great info, but they present it in a dull way sometimes.
von Vishnupriya B•
This course allows you to gain tools and frameworks to put your thoughts into creating actionable, result-oriented solutions.
von Monisha D•
Good coverage of the basics. Experienced instructors with relevant examples provided. Looking forward to advance the course
von Mary G•
I learned that content strategy is a marketing plan with content, not just the content alone. It is a great course.
von Lina R V•
I really appreciate that the instructors have strong journalistic backgrounds—truly helpful for impactful writing!
von Rozanne D S•
This is an informative and educational course that sharpens the know-how of content professionals.
von Neil M•
Assignment was due in Week 2 of a 3-week course, which was odd. But the content was great.
von Mohammed B•
It's a good start if you want to learn how to write for or generally reach an audience.
von John W•
Great advice o writing best practices. Done with humor and memorable quotes.
von charles S•
Interesting MOOC. With a bit mit dynamic it would be a great training.
von Gislena L•
Very well explained and easy to follow.
Learnt a lot from this course
von Brian M•
good content, lets try take it for a spin in the real world. Thanks
von Cesar S•
Introductory course, maybe think can add more real life examples.
von Shekhar T•
Its nice course to begin with Content..
von Enrico G•
a good course
von Kelly Z•
Good content, but there are some usability issues with the system. For example, the system was sending me message that I was late submitting my assignment, even though I had submitted it the previous day on time. The course is also telling me I completed it, even though I still have to complete Week 3. Last, parts of the graded assignments were unclear. The same question was posed twice: once with an option to type in a response, and once with an option to upload a file. It was unclear if we were supposed to submit the same content twice (in two different formats) or if the two questions/requirements were separate. Otherwise, the videos and slides were easy to follow, engaging, and clear with good takeaways to bring back to work.