Über diesen Kurs

3,144 kürzliche Aufrufe

Karriereergebnisse der Lernenden

83%

nahm einen neuen Beruf nach Abschluss dieser Kurse auf

89%

ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs

43%

erhalten Sie eine Gehaltserhöhung oder Beförderung
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Stufe „Anfänger“
Ca. 8 Stunden zum Abschließen
Englisch
Untertitel: Englisch

Kompetenzen, die Sie erwerben

Venture CapitalFinancial StatementFinanceEntrepreneurship

Karriereergebnisse der Lernenden

83%

nahm einen neuen Beruf nach Abschluss dieser Kurse auf

89%

ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs

43%

erhalten Sie eine Gehaltserhöhung oder Beförderung
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Stufe „Anfänger“
Ca. 8 Stunden zum Abschließen
Englisch
Untertitel: Englisch

von

University of Maryland, College Park-Logo

University of Maryland, College Park

Lehrplan - Was Sie in diesem Kurs lernen werden

Woche
1

Woche 1

2 Stunden zum Abschließen

Defining the Opportunity

2 Stunden zum Abschließen
10 Videos (Gesamt 83 min), 8 Lektüren, 1 Quiz
10 Videos
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Advice Do You Have For Aspiring Entrepreneurs?1m
Does your solution create value for your stakeholders?9m
What is value innovation?6m
Is the problem real?7m
Is your advantage superior and sustainable?15m
Can you build the right team at the right time?15m
Will your business model work?10m
Crafting the business model canvas: Part 17m
Crafting the business model canvas: Part 26m
8 Lektüren
Introduction to the course3m
Meet Dr. James V. Green3m
Connect with your classmates3m
Earn a Degree Online in Entrepreneurship and Innovation5m
"Value Innovation: The Strategic Logic of High Growth" by W. Chan Kim and Renee Mauborgne. Harvard Business Review.10m
"Every Company Is Up For Disruption, So Keep Your Products Simple" by Victor Belfor. TechCrunch.10m
"How to Convince People to Join Your Startup" by Alison Johnston. Mashable.10m
Lecture Slides1m
1 praktische Übung
Initial Business Model Canvas18m
Woche
2

Woche 2

2 Stunden zum Abschließen

Discovering the Customer

2 Stunden zum Abschließen
6 Videos (Gesamt 46 min), 5 Lektüren, 1 Quiz
6 Videos
Customer types8m
Customer segments and business models6m
Customer archetypes4m
Minimum viable product7m
How to interview customers5m
5 Lektüren
Talking to Humans" by Giff Constable. Available as a free PDF.10m
"Customer Development Interviews How-to: Finding People" by Cindy Alvarez10m
"95 Ways to Find Your First Customers for Customer Development" by Jason Evanish10m
"How do I set up customer interviews?" by Jeff Lash10m
Lecture Slides1m
1 praktische Übung
Customer Interviews and Analysis: Part 1 of 220m
Woche
3

Woche 3

1 Stunde zum Abschließen

Understanding Customers

1 Stunde zum Abschließen
3 Lektüren
3 Lektüren
Sizing the Opportunity (2:50)10m
Finding Patterns (1:50)10m
Looking for Insights (0:58)10m
1 praktische Übung
Customer Interviews and Analysis: Part 2 of 220m
Woche
4

Woche 4

2 Stunden zum Abschließen

Creating the Marketing and Sales Strategy

2 Stunden zum Abschließen
5 Videos (Gesamt 47 min), 6 Lektüren, 1 Quiz
5 Videos
Developing the marketing mix: Part 27m
Pricing13m
Sales forecasting10m
Managing the sales pipeline9m
6 Lektüren
Marketing mix10m
Product strategies10m
Pricing strategies10m
Place strategies10m
Promotion strategies10m
Lecture Slides1m
1 praktische Übung
Marketing and Sales Strategy12m

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Über den Spezialisierung Entrepreneurship: Launching an Innovative Business

Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business. The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch....
Entrepreneurship: Launching an Innovative Business

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