This course covers in the chronological order each defining step of an entrepreneurial project. It begins with very personal considerations related to getting to better know yourself better so as to decide if you are ready for the multiple challenges of entrepreneurship. It then deals with creativity in order to provide the right set of tools to find an idea with the right potential to disrupt an existing business. We then discuss how to gather a founding team, how to raise money to initiate the project, and how to deal with day to day cash management. Later in the course, we discuss the art of selling, focusing on business to business sales, and how to measure the product launch phase using cohort analysis. Later on, we discuss the challenges of HR in an entrepreneurial environment, and of recruiting at a point where nobody knows your company. We then describe very practical techniques to initiate the international development of a small company. Last, we cover the exit strategy topic.
Entrepreneurship Strategy: From Ideation to Exit
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Lehrplan - Was Sie in diesem Kurs lernen werden
Woche
13 Stunden zum Abschließen
Knowing who you are
Welcome to the module 1. In this week, we’re going to deal with knowing who you are, because knowing yourself is the key to shaping a project that will truly fulfill you. We will talk about your “intimate mechanics”, and take a closer look at your inner functioning. We will also discuss your intrinsic values to help you assess if they match the demanding reality of entrepreneurship. Finally, we will see how you can analyze and then consolidate your “belief system”, i.e. the set of values that are the pillars of your personal and professional life.
13 Videos (Gesamt 48 min), 6 Lektüren, 4 Quiz
13 Videos
Introduction to the guests entrepreneurs2m
Identifying the intimate pillars of your entrepreneurial journey: your personal values Part 12m
Interview: Personal values1m
Identifying the intimate pillars of your entrepreneurial journey: your personal values Part 22m
The lines of code that define your inner functioning: your “intrinsic programs”6m
Choosing entrepreneurship compared to your other options: The Cash Flow Quadrant4m
Interview: Stories of choosing entrepreneurship over job3m
The life choice of entrepreneurship: identifying the trade-offs4m
Interview: The life choice of the entrepreneurs2m
Understanding your belief system5m
Strengthening your beliefs using “the little lies of success"4m
Interview: Stories of belief system, as road to entrepreneurship57
6 Lektüren
Objectives of the lesson 12m
Additional Resources: Mastering your emotions5m
Objectives of the lesson 22m
Additional Resources: Robert T. Kiyosaki’s Cashflow Quadrant:5m
Objectives of the lesson 3:2m
Peer Reviews Overview: Qualities of strong feedback10m
3 praktische Übungen
Practice Quiz Lesson 16m
Practice quiz Lesson 26m
Graded Quiz Module 115m
Woche
24 Stunden zum Abschließen
Securing the first key steps of your entrepreneurial project
Welcome to the module 2- this week, you will learn about some creativity techniques designed for entrepreneurship. You will also learn a step by step strategy to gather a founding team. Finally, you will be able to learn about the analysis of your financial strategy, so as to decide if you should raise money…or not…and how.
12 Videos (Gesamt 57 min), 6 Lektüren, 5 Quiz
12 Videos
Interview: Stories of finding an idea of a project6m
Design thinking methodology to refine your product or service4m
Interview of Julien Ulrich, Co-founder of ITEKUBE3m
The “S Curve” and the Singularity Concept part 15m
The "S Curve” and the Singularity Concept part 23m
Gathering a founding team part 14m
Gathering a founding team part 24m
Gathering a founding team part 35m
Interview of Charles Simpson: Founder of Senior Media2m
Bootstrapping VS Raising Money6m
Interview: Stories of Bootstrapping VS Raising Money5m
6 Lektüren
Objectives of the lesson 110m
Tips for happiness from Tal Ben Sahar from Harvard University:10m
Learning objectives of lesson 22m
Article: The Naïveté of "Exponential" Growth from Stanford Computer Science:10m
Lesson objectives2m
Pros and cons of raising money vs. bootstrapping10m
4 praktische Übungen
Practice Quiz Lesson 110m
Practice Quiz Lesson 26m
Practice Quiz Lesson 36m
Graded Quiz Module 220m
Woche
33 Stunden zum Abschließen
Igniting your project
In this module, you will learn the basics of day to day cash management as well as selecting and monitoring the right financial indicators. In the second part of this module, you will learn the importance of Selling: the great art of creating. We will also discuss about how to maintain rapport and how to launch a product by using the cohort analysis.
14 Videos (Gesamt 75 min), 3 Lektüren, 5 Quiz
14 Videos
Avoiding the traps when negotiating with investors7m
Interview: Stories of raising money59
Day to day cash management5m
Interview: Stories of day to day cash management10m
Structuring your Sales Strategy: Part 15m
Structuring your Sales Strategy part 25m
Interview: Structuring the sales strategy2m
Getting your First Meeting with your Prospect: Part 15m
Getting your First Meeting with your Prospect: Part 24m
Interview: Stories of first sales meetings6m
The Sales Meeting and the Art of Creating Rapport: Part 16m
The Sales Meeting and the Art of Creating Rapport: Part 22m
Interview: Stories of defining moments during sales meetings7m
3 Lektüren
Objectives of the lesson 12m
Lesson Objectives2m
Lesson Objectives2m
4 praktische Übungen
Practice Quiz Lesson 110m
Practice Quiz Lesson 28m
Practice Quiz Lesson 38m
Graded Quiz Module 320m
Woche
44 Stunden zum Abschließen
The path to maturity
In this module, you will explore the challenges of human resources i.e. recruiting when nobody knows you, training on constantly evolving processes, and managing on a perpetually changing scale.
Furthermore, a step by step strategy to international expansion. Finally, you will understand the importance of exit strategies.
12 Videos (Gesamt 55 min), 6 Lektüren, 6 Quiz
12 Videos
Story of JobFact and the Lessons from a Failure4m
Interview: Julien Recoing, Co-founder of JobFact2m
Recruiting your first employees5m
Interview: Stories of recruiting first employees2m
Managing your team6m
Interview: Stories of managing teams1m
Initiating International expansion6m
Interview: Augustin Paluel-Marmont - Co-founder Michel & Augustin3m
Triggering the Exit strategy8m
Interview: Stories of Exit strategies3m
An advice from the successful entrepreneurs2m
6 Lektüren
Lesson Objectives2m
Lesson Objectives2m
Forbes magazine: 7 keys to hiring your Startup's first employee10m
Lesson Objectives2m
How a French ‘kooky cookie’ brand cracked the US market?10m
Course Evaluation: Entrepreneurship Strategy10m
5 praktische Übungen
Practice Quiz Lesson 110m
Practice Quiz Lesson 210m
Practice Quiz Lesson 38m
Graded Quiz Module 420m
Verification of Course Evaluation Completion2m
Top-Bewertungen
I really enjoyed the course. The course provides valuable content and is really well structured. It would be amazing if we would get a content/learning summary.
Excelent this course, the teacher is excelent and the participation of the guest is very good. In resume the course have information very valuable
Dozent
Ambroise Huret
Partner at Eleven Strategy & Managementstrategy and management
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Über HEC Paris
HEC Paris, founded in 1881 by the Paris Chamber of Commerce and Industry, is one of France’s oldest elite higher education Grandes Ecoles. Throughout its 130-year history, HEC Paris has consistently attracted individuals highly capable and talented, innovative and entrepreneurial, ambitious and open-minded, capable of becoming architects of a responsible world. What makes HEC unique is its conviction shared by the HEC community: knowledge determines the freedom and entrepreneurship required for a better world.
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