Pontificia Universidad Católica de Chile
Escalamiento exitoso e Innovación en los Negocios
Pontificia Universidad Católica de Chile

Escalamiento exitoso e Innovación en los Negocios

Taught in Spanish

4,610 already enrolled

Course

Gain insight into a topic and learn the fundamentals

Jorge Tarzijan
Paula Broitman

Instructors: Jorge Tarzijan

4.7

(110 reviews)

8 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

6 quizzes

See how employees at top companies are mastering in-demand skills

Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 7 modules in this course

Escalamiento exitoso e Innovación en los Negocios

What's included

1 video2 readings

En este módulo se abordan los tipos de crecimiento y los diferentes mecanismos para lograrlo, profundizando en la estrategia de innovación en la empresa.

What's included

5 videos3 readings1 quiz

En este módulo se aborda la importancia de contar con un directorio en la empresa y las buenas prácticas que pueden adoptarse para alcanzar los objetivos estratégicos.

What's included

2 videos2 readings1 quiz

En este módulo se profundiza sobre el propósito empresarial, el gobierno corporativo y el rol del Director Ejecutivo en aspectos estratégicos, toma de decisiones, gestión y liderazgo de equipos, implementando un diseño organizacional coherente.

What's included

5 videos1 reading1 quiz

En este módulo se aborda cómo la estrategia y el modelo de negocio de la empresa influye en las decisiones financieras más importantes. Además, se recorren las buenas prácticas del manejo de las finanzas y cómo levantar capital para escalar el negocio.

What's included

7 videos1 reading1 quiz

En este módulo se abordan las distintas estrategias de marketing para escalar, resaltando la importancia de crear una marca valiosa para lograrlo. También, se analiza cómo las herramientas de marketing digital permiten llegar a los nuevos segmentos de clientes y fortalecer la marca.

What's included

3 videos1 reading1 quiz

En este último módulo se profundiza cómo ampliar la presencia en el extranjero y los aspectos a considerar para iniciar operaciones transfronterizas, logrando expandirse de manera efectiva.

What's included

3 videos1 reading1 quiz

Instructors

Instructor ratings
4.7 (36 ratings)
Jorge Tarzijan
Pontificia Universidad Católica de Chile
2 Courses8,057 learners
Paula Broitman
Pontificia Universidad Católica de Chile
2 Courses25,585 learners

Offered by

Recommended if you're interested in Business Strategy

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 110

4.7

110 reviews

  • 5 stars

    84.54%

  • 4 stars

    10%

  • 3 stars

    2.72%

  • 2 stars

    0.90%

  • 1 star

    1.81%

RL
5

Reviewed on Feb 3, 2023

HA
5

Reviewed on Nov 27, 2022

PS
5

Reviewed on May 13, 2021

New to Business Strategy? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions