In this course, Parsons faculty and industry experts dive deep into the transformation of fashion retail. You’ll explore the fusion of retail and entertainment and the increasing importance of omnichannel client relationships. Through an examination of disruptive retail innovations, such as on-demand delivery and virtual reality, you’ll learn how industry leaders are keeping up with customer expectations. You’ll look at e-commerce strategies through the lens of listening to and applying customer feedback and how brands stay relevant in the direct-to-consumer marketplace. Finally, you’ll consider the post-COVID consumer and how e-commerce and remote clienteling can be leveraged within the fashion business to ensure customer satisfaction and loyalty.
Dieser Kurs ist Teil der Spezialisierung Spezialisierung Transforming the Fashion Business
von


Über diesen Kurs
At least 2 years experience in fashion retail, marketing, brand management, or similar creative businesses.
Könnte Ihr Unternehmen von Mitarbeiterweiterbildungen für gefragte Kompetenzen profitieren?
Probieren Sie Coursera for Business ausWas Sie lernen werden
How to design an experiential retail strategy
Ways to apply various fashion system methodologies
How to manage an omnichannel retail business model
Ability to analyze the digital future of the retail experience
Kompetenzen, die Sie erwerben
- Merchandising
- omnichannel processes
- Customer Journey Mapping
- retail strategy
- E-Commerce
At least 2 years experience in fashion retail, marketing, brand management, or similar creative businesses.
Könnte Ihr Unternehmen von Mitarbeiterweiterbildungen für gefragte Kompetenzen profitieren?
Probieren Sie Coursera for Business ausLehrplan - Was Sie in diesem Kurs lernen werden
Fashion Retail Transformation
Retail Operational Planning for Future Business Models
Fashion E-Commerce
Fashion Distrbution Strategy for the Post-Pandemic Era
Bewertungen
- 5 stars80 %
- 4 stars13,33 %
- 3 stars3,33 %
- 2 stars1,66 %
- 1 star1,66 %
Top-Bewertungen von FASHION RETAIL TRANSFORMATION
The Audio settings were very low for this course compared to other courses on coursera that I have taken, despite of full volume the videos seemed that their recording was pretty low volume
this course is amazing and it's help me understand about retailing much better than before!
As an experienced retail associate, and now manager, this course was engaging, and providing a different and progressive perspective on the future of fashion retail.
Über den Spezialisierung Transforming the Fashion Business

Häufig gestellte Fragen
Wann erhalte ich Zugang zu den Vorträgen und Aufgaben?
Was bekomme ich, wenn ich diese Spezialisierung abonniere?
Ist finanzielle Unterstützung möglich?
What background knowledge is necessary?
Is this course truly 100% online? Do I need to attend any classes in person?
What does this course cover?
Where can I find the suggested supplementary reading?
Haben Sie weitere Fragen? Besuchen Sie das Learner Help Center.