Grundlagen: Daten, überall Daten

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• What is data analytics?

  Data is a group of facts that can take many different forms, such as numbers, pictures, words, videos, observations, and more. We use and create data everyday, like when we stream a show or song or post on social media.

  Data analytics is the collection, transformation, and organization of these facts to draw conclusions, make predictions, and drive informed decision-making.

• Why start a career in data analytics?

  The amount of data created each day is tremendous. Any time you use your phone, look up something online, stream music, shop with a credit card, post on social media, or use GPS to map a route, you’re creating data. Companies must continually adjust their products, services, tools, and business strategies to meet consumer demand and react to emerging trends. Because of this, data analyst roles are in demand and competitively paid.

  Data analysts make sense of data and numbers to help organizations make better business decisions. They prepare, process, analyze, and visualize data, discovering patterns and trends and answering key questions along the way. Their work empowers their wider team to make better business decisions.

• What background is required?

  No prior experience with spreadsheets or data analytics required. All you need is high school level math and curiosity about how things work.

• Do you need to be strong at math to succeed in this certificate?

  You don't need to be a math all-star to succeed in the certificate. You need to be curious, and open to learning with numbers (the language of data analysts). Being a strong data analyst is more than just math, it's like about asking the right questions, finding the best sources to answer your question effectively and illustrating your findings clearly in visualizations.

• What ‘spreadsheet’ platform is being taught?

  Learners can self-select which platform they want to use throughout the program, Google Sheets or Microsoft Excel. It’s entirely up to the learner’s preference, and all activities throughout the syllabus can be performed on either platform. 

• What tools or platforms are included in the curriculum?

  You'll learn to use analysis tools and platforms such as spreadsheets (Google Sheets or Microsoft Excel), SQL, presentation tools (Powerpoint or Google Slides), Tableau, RStudio, and Kaggle.

• Why enroll in the Google Data Analytics Certificate?

  You will learn the skill set required for becoming a junior or associate data analyst in the Google Data Analytics Certificate. Data analysts know how to ask the right question; prepare, process, and analyze data for key insights; effectively share their findings with stakeholders; and provide data-driven recommendations for thoughtful action.

  You’ll learn these job-ready skills in our certificate program through interactive content (discussion prompts, quizzes, and activities) in under six months, with under 10 hours of flexible study a week. Along the way, you'll work through a curriculum designed with input from top employers and industry leaders, like Tableau, Accenture, and Deloitte. You’ll even have the opportunity to complete a case study that you can share with potential employers to showcase your new skill set.

  After you’ve graduated from the program, you’ll have access to career resources and be connected directly with employers hiring for open entry-level roles in data analytics.

• Will this program teach R or Python?

  This program teaches the open-source programming language, R. R is a great starting point for foundational data analysis, and offers helpful packages for beginners to apply to their projects. We do not cover Python in the curriculum but encourage you to explore Python after completion if you'd like to continue your learning journey.

• Do I need to take the course in a certain order?

  We highly recommend completing the courses in the order presented because the content in each course builds on information from earlier lessons.

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