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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,007 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

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251 - 275 of 4,440 Reviews for Foundations of Digital Marketing and E-commerce

By Александра Ж

Mar 16, 2024

A very clear course system, there is also independent material and video material in the study of which you can check yourself whether everything is clear in the video, answering the question in the video itself and passing tests after each module highlights what you missed or did not finish.

By Nizam N

May 5, 2023

You will never regret being part of this course. This Foundation of Digital Marketing and E-commerce is essential for understanding of the future market and customer. There are a lot of knowledge, strategies, techniques and tips to learn and follow. Well, are you ready to decide your future?

By aqsa i

Mar 22, 2023

Thank you for teaching me the Foundations of Digital Marketing and E-commerce. I gained a better understanding of how businesses draw in new clients, interact with them through various digital platforms, and encourage transactions like purchases and customer loyalty thanks to this course.

By Angie N H C

Sep 22, 2022

Fue un curso grandioso para iniciar en mi nueva profesión, aunque conocía previamente el tema hubo muchos conceptos nuevos de los cuales debo aprender. La instructora es una gran profesional y te explica claramente e incluso para personas que no dominan el inglés es fácil de comprender.

By Julieta E

Jul 6, 2022

It is a comprehensive course. It teaches you the foundations of this new era of marketing. All the new concepts, keywords, etc. It is important to know the best practices of Ecommerce and Digital Marketing to take the advantage of this and have outcomes that will benefit your business.

By Akmal T

Mar 27, 2024

Really outstanding course for starting to get to know Foundations of Digital Marketing and E-commerce. Unfortunately, I could not make a payment to get certificate after completed the course. But, hope that I will be able to get financial aid for the next courses and for this one too.

By Sasha-Gaye L

May 26, 2023

Helps with the foundation of Digital Marketing and E-commerce! The mixture of videos, readings, discussion posts, and quizzes made it easier to complete and understand. The lessons were up-to-date and relevant to where we are now with digital marketing, social media, and other topics.

By deepak k

Aug 6, 2022

I would highly recommend this course to anyone interested in E-commerce & digital marketing feild. It doesn't matter wheather you are a beginner or already employed. Go for it. Its all worth it. Kudos to Coursera and Google for coming up with such curated programs. More power to you !

By Muhammad A

Jun 6, 2023

Hi, The course content quality and presentation are really excellent and, I would like to suggest you to please include more graded quizzes.

I think the inclusion of further graded quizzes will definitely help the learners to further improve their understanding of the course content.

By Karina M

May 25, 2023

Great course to understand the base of Digital Marketing. This course provides the knowledge to understand Digital Marketing’s concepts and terminology. The themes and content are well designed, and course structure is planned in such a way that learning becomes easier and natural.

By Hady A

Dec 30, 2022

I highly recommend this course for anyone looking to improve their understanding of social media advertising and the role of an e-commerce specialist or digital marketer. The content was well-organized and easy to follow, and I found the information to be very helpful and relevant.

By Hyperx S ( a

Jul 12, 2022

very helpful detailed & motivational videos through the course , and my advice always save glossary terms from week 1 to 4 & revisit them when you have the time . im excited & looking foward to learn more and improve my knowledge and skills about digital marketing & e-commerce .

By Wynedamme K W

Feb 26, 2024

Reflecting on first complete course e-commerce and digital marketing, I’ve encountered fascinating insights and some unexpected revelations. In summary, e-commerce and digital marketing are like a dynamic dance—constantly evolving, full of surprises, and waiting for the next move.

By RAJANI K C

Jun 21, 2022

A brilliant course that packs in a great deal of concepts in such a simple yet powerful way. One of the most engaging online course I have attended so far. I am so excited to apply skills learned through this course in coming future. All in all, it was a great learning experience.

By Rai T

Jun 21, 2023

The course material was comprehensive and the instructors were knowledgeable and engaging. The practical assignments and real-world examples helped me gain hands-on experience and the course ultimately equipped me with the skills needed to excel in the digital marketing industry.

By FADEL I

Nov 8, 2022

I started this course with having marketing background and this course more into how practically market in right way, It is excellent course for all marketer even if they have study marketing before because they will gain a lot of important subjects and they will know how to do !

By Chris S

Jan 26, 2023

This course is excellent. Whether you are thinking about getting into the industry, already in the industry, or are a business leader or small business owner, this course is essential. It really grinds a foundation on all of the principals within the digital marketing landscape.

By Do D Q

Dec 8, 2023

The course is great, covers a wide range of topics related to e-commerce and digital marketing in an easy to understand manner. The length is also quite manageable, but might be better to have some optional activities to further reinforce the concepts. But overall great course!

By kashif b

Jul 9, 2023

This is very good course for starting learning digital marketing. For me, the best thing was no prerequisite is required to learn this course. You just need dedication and they will keep you motivated through out the course and will push you to successfully complete the course.

By Brawndy D

Aug 1, 2022

Running a career in Digital Marketing and completing Google foundations of digital marketing and E-commerce has really help to shapen my career, the lessons and practical assessment in this course is great for anyone looking to take a career in Digital Marketing and E-commerce

By Eryc T J S

Sep 21, 2023

This course is organized really well, and even if you're just starting to learn about digital marketing, you'll get a clear understanding of the big picture. It's super interesting and easy to follow. Thanks to the Google team for making this course newbie-friendly. Great job!

By Awais N

Aug 20, 2023

It was a very insightful course which introduced me to a lot of industry terms which I did not know before. I had a practical experience in digital marketing before but this course helped me get an overview of what impact does Digital Marketing & E-Commerce have on a business.

By TIWALADE S

Aug 12, 2023

This has been such an enlightening

course. From this course, I have learnt reasons why my business was not a success on the digital space despite

being on several online platforms. I have also been exposed to so many concepts and I can’t

wait to put all I have learnt into use

By Lee H

Dec 3, 2022

This course has so much to offer. For beginners, it is indeed a blessing to go through the contents and participate in discussions and assignments. I highly recommend this course to all the people looking forward to starting their career in digital marketing and E-commerce.

By talha j

Oct 29, 2022

I have learned a lot throughout this course. Now I know the importance of social media marketing. I am aware of how to target my customers and create awareness and make them potential customers. Hopefully, i will be a pro at the end of completing these 6 courses. Thank you!