With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price.
Dieser Kurs ist Teil der Spezialisierung Spezialisierung Hotel Management: Distribution, Revenue and Demand Management
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Spezialisierung Hotel Management: Distribution, Revenue and Demand ManagementESSEC Business SchoolÜber diesen Kurs
15.199 kürzliche Aufrufe
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100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Ca. 11 Stunden zum Abschließen
Englisch
Untertitel: Französisch, Portugiesisch (europäisch), Russisch, Englisch, Spanisch
Kompetenzen, die Sie erwerben
- Pricing
- Revenue Management
- Forecasting
- Segmentation Analysis
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Ca. 11 Stunden zum Abschließen
Englisch
Untertitel: Französisch, Portugiesisch (europäisch), Russisch, Englisch, Spanisch
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ESSEC Business School
For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.
Lehrplan - Was Sie in diesem Kurs lernen werden
3 Stunden zum Abschließen
Getting Started with Revenue Management
Welcome! In this first module, you will understand what revenue management is, why it’s important, simple steps to get started, how revenue management can increase profit through booking curve management and how effective yielding can improve a hotel’s profits. Moving forward, we’ll share best practices and better prepare you for today’s complex digital age.
3 Stunden zum Abschließen
11 Videos (Gesamt 52 min), 4 Lektüren, 3 Quiz
2 Stunden zum Abschließen
Introduction to Segmentation
In this second module we will discuss segmentation 101, four things to consider while determining segmentation, as well as our best practices in regards to working with properties who need to go through a re-segmentation exercise, and presenting you with some key takeaways.
2 Stunden zum Abschließen
9 Videos (Gesamt 57 min), 2 Lektüren, 2 Quiz
3 Stunden zum Abschließen
Introduction to Forecasting & Budgeting
In this third module, you will have an overview of forecasting and its basic terminology, explore forecasting goals, trends and tools, and understand how to link forecasting and budgeting together.
3 Stunden zum Abschließen
11 Videos (Gesamt 55 min), 3 Lektüren, 3 Quiz
3 Stunden zum Abschließen
Introduction to Pricing
This last module should help tie together concepts from the previous three modules to give you a practical understanding of the fundamentals of revenue management. You will understand why pricing is important, the difference between common pricing strategies, and what are the 7 most common pricing mistakes. After that we will revisit the topic of Big Data, automated systems, and system connectivity as it and discuss best practices for pricing.
3 Stunden zum Abschließen
7 Videos (Gesamt 54 min), 3 Lektüren, 3 Quiz
Bewertungen
- 5 stars70,05 %
- 4 stars21,49 %
- 3 stars5,66 %
- 2 stars1,39 %
- 1 star1,39 %
Top-Bewertungen von THE FUNDAMENTALS OF REVENUE MANAGEMENT: THE CORNERSTONE OF REVENUE STRATEGY
von WA23. Jan. 2020
Very good. Just a few minor draw backs, most of the online complimentary links for reading and videos are not working or require you to sign in to a third party account.
von TM22. März 2018
Being new to the Hospitality industry and revenue management, I learned a lot of new concepts. It is a very good course without lengthy assignments.
von BG15. Juni 2020
I really enjoyed the classes, learned a lot, but unfortunately most of the links for complementary reading were not working properly.
von T21. März 2022
The video's helped the format of learning with the diagrams. I have learned some new techniques and will use the lessons in my way of thinking (not only for hotels) .
Über den Spezialisierung Hotel Management: Distribution, Revenue and Demand Management
Market hospitality services, manage demand, and optimize revenue.
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