As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities.
Dieser Kurs ist Teil der Spezialisierung Spezialisierung International Marketing & Cross Industry Growth
12.057 bereits angemeldet
von
Spezialisierung International Marketing & Cross Industry Growth Yonsei UniversityÜber diesen Kurs
11.943 kürzliche Aufrufe
Flexible Fristen
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Zertifikat zur Vorlage
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100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Ca. 5 Stunden zum Abschließen
Englisch
Untertitel: Arabischer Raum, Französisch, Portugiesisch (europäisch), Chinesisch (vereinfacht), Italienisch, Vietnamesisch, Koreanisch, Deutsch, Russisch, Englisch, Spanisch
Kompetenzen, die Sie erwerben
- Variable Pricing
- Marketing
- Hospital Management
- Hotel Management
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Ca. 5 Stunden zum Abschließen
Englisch
Untertitel: Arabischer Raum, Französisch, Portugiesisch (europäisch), Chinesisch (vereinfacht), Italienisch, Vietnamesisch, Koreanisch, Deutsch, Russisch, Englisch, Spanisch
von
Yonsei University
Yonsei University was established in 1885 and is the oldest private university in Korea.
Lehrplan - Was Sie in diesem Kurs lernen werden
2 Stunden zum Abschließen
What is unique about managing a service business?
Service businesses have unique aspects that create both opportunities and challenges in successfully managing them. Explaining what they are and how they have been addressed are a key to successfully marketing a service business. In this module, learners will be introduced to those unique characteristics of service businesses. People who have successfully completed this module will (1) Classify the unique characteristics of service businesses and realize why service businesses require special management approaches and capabilities, (2) Demonstrate the ability to better manage the role of customers to gain desirable business outcomes, (3) Develop capabilities to better market products than are intangible, and (4) Improve customer expectations and perceptions.
2 Stunden zum Abschließen
7 Videos (Gesamt 44 min)
2 Stunden zum Abschließen
How to successfully market a hospitality business?
Diverse businesses in the hospitality industry share some common characteristics. Unique marketing approaches have been developed to leverage these characteristics. In this module, learners will be introduced to one of those approaches called 'Variable Pricing.' People who have successfully completed this module will (1) Explain the unique characteristics of the hospitality industry, particularly in balancing supply and demand and (2) Demonstrate the ability to manage demand and pricing in order to better balance supply and demand and as a result maximize revenue from the hospitality industry.
2 Stunden zum Abschließen
5 Videos (Gesamt 25 min), 1 Lektüre, 2 Quiz
2 Stunden zum Abschließen
How to successfully market a healthcare business?
The healthcare industry is fast growing and rapidly evolving at the same time. So is its marketing approach. In this module, learners will be introduced to the recently emerging healthcare marketing concept of "Patient Experience Management" and will a few cases of successful patient experience management. People who have successfully completed this module will (1) Explain the unique characteristics of the healthcare industry and how this industry is evolving into the experience business, (2) Develop capabilities to better manage human interactions and facility to enhance the quality of customer experience, and (3) Gain insights on service innovation from specific healthcare innovation cases.
2 Stunden zum Abschließen
9 Videos (Gesamt 38 min)
Bewertungen
- 5 stars78,73 %
- 4 stars16,51 %
- 3 stars3,39 %
- 2 stars0,90 %
- 1 star0,45 %
Top-Bewertungen von INTERNATIONAL HOSPITALITY & HEALTHCARE SERVICES MARKETING
von DT28. Sep. 2020
The course was very informative. I enjoy completing the test that came with it because it forces you to remember thus understand what you learnt better!
von MC15. Mai 2021
This course has offered a very deep and understandable lessons that I, a freshman of Hospitality Management course, learned and gained so many valuable teachings from it.
von AB2. Aug. 2018
Amazing course! Professor Sunmee is the reason I couldn't wait until the next week. Great practical examples and additional materials. Would love to see more courses.
von KP25. Juli 2021
this course made me have a better understanding of the hospitality and healthcare field. The lecturer was very good in explaining and giving examples to give clearer understanding. Thank you!
Über den Spezialisierung International Marketing & Cross Industry Growth
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.
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