As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities.
Über diesen Kurs
Kompetenzen, die Sie erwerben
- 5 stars78,73 %
- 4 stars16,51 %
- 3 stars3,39 %
- 2 stars0,90 %
- 1 star0,45 %
Top-Bewertungen von INTERNATIONAL HOSPITALITY & HEALTHCARE SERVICES MARKETING
The course was very informative. I enjoy completing the test that came with it because it forces you to remember thus understand what you learnt better!
This course has offered a very deep and understandable lessons that I, a freshman of Hospitality Management course, learned and gained so many valuable teachings from it.
Amazing course! Professor Sunmee is the reason I couldn't wait until the next week. Great practical examples and additional materials. Would love to see more courses.
this course made me have a better understanding of the hospitality and healthcare field. The lecturer was very good in explaining and giving examples to give clearer understanding. Thank you!
Über den Spezialisierung International Marketing & Cross Industry Growth
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.
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