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International Hospitality & Healthcare Services Marketing, Yonsei University

4.6
(121 ratings)

Über diesen Kurs

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities. People who have successfully completed this course will be able to: (1) Identify the unique characteristics of service businesses and create successful management strategies to better manage the role of customers to gain desirable business outcomes, better market products than are intangible, and better manage customer expectations and perceptions. (2) Identify the unique characteristics of the hospitality industry, explain the process of balancing supply and demand in the hospitality industry, and implement optimal marketing and management strategies for this unique market. (3) Identify the unique characteristics of the healthcare industry, explain how this industry is evolving into the experience business, and better manage human interactions and facility to enhance the quality of customer experience. (4) Gain insights from the innovative approaches in the service industry overall, in hospitality and health industry in particular, and better develop innovative strategies in your industry....

Top-Bewertungen

von AB

Aug 03, 2018

Amazing course! Professor Sunmee is the reason I couldn't wait until the next week. Great practical examples and additional materials. Would love to see more courses.

von GS

Jan 02, 2017

A good course that can be used to gain a quick understanding of the characteristics of Healthcare and Hospitality Industry and the marketing challenges involved.

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33 Bewertungen

von Temenuzhka Tsvetkova

Mar 20, 2019

The course is very structured and easy understandable.

von Mohamed alfayyadh

Mar 16, 2019

good

von Albina Dunga

Feb 21, 2019

well structured

von OUSSA Mohamed

Dec 14, 2018

Un cours excellent à jour et présenté par un prof grand pédagogue, Merci aux réalisateurs et à l'université Yonsei.

von Attigui Mouhcine

Nov 27, 2018

Mercii

von Shanu Panikkasseri Shaji

Oct 17, 2018

outstanding

von Paritosh Dabral

Sep 09, 2018

a good introductory level course!

von Layla Trabulsi

Aug 27, 2018

This course was AMAZING! I've dreamed to learn something from a Korean university, this course helped me so much understanding healthcare and hospital goals, also, I've created goals based on what I've learned.

The coach was the best! she made me like the lessons and I felt she's so experienced

please make more healthcare related courses.

von Anastasiya Babenko

Aug 03, 2018

Amazing course! Professor Sunmee is the reason I couldn't wait until the next week. Great practical examples and additional materials. Would love to see more courses.

von Joane Wallet

Jun 23, 2018

I was especially interested in the part about Healthcare Services Marketing as I have been working in the Healthcare Industry for a while. But the entire course was very interesting and the teacher is very good at expressing ideas and explaining concepts. I would totally recommend this course to anyone!