Chevron Left
Zurück zu International Hospitality & Healthcare Services Marketing

Kursteilnehmer-Bewertung und -Feedback für International Hospitality & Healthcare Services Marketing von Yonsei University

346 Bewertungen
90 Bewertungen

Über den Kurs

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities. People who have successfully completed this course will be able to: (1) Identify the unique characteristics of service businesses and create successful management strategies to better manage the role of customers to gain desirable business outcomes, better market products than are intangible, and better manage customer expectations and perceptions. (2) Identify the unique characteristics of the hospitality industry, explain the process of balancing supply and demand in the hospitality industry, and implement optimal marketing and management strategies for this unique market. (3) Identify the unique characteristics of the healthcare industry, explain how this industry is evolving into the experience business, and better manage human interactions and facility to enhance the quality of customer experience. (4) Gain insights from the innovative approaches in the service industry overall, in hospitality and health industry in particular, and better develop innovative strategies in your industry....


21. Apr. 2020

Ms. Choi has been an excellent preceptor. She made the lessons really easy and interesting by providing adequate and apt examples for almost all the topics that she covered.

2. Aug. 2018

Amazing course! Professor Sunmee is the reason I couldn't wait until the next week. Great practical examples and additional materials. Would love to see more courses.

Filtern nach:

26 - 50 von 89 Bewertungen für International Hospitality & Healthcare Services Marketing


9. Dez. 2020

It provides with valuable knowledge about the service marketing challenges and it gives really good examples of real businesses aplying these specific characteristics of this industry.

von Nurdana D

20. Jan. 2021

I'm very grateful to professor Choi Sunmee for providing material so accurate and interesting. Now, I am able to see healthcare service from the other side.

von Odelin C

12. Feb. 2017

This cours is really unparalleled. You shoud attend it to experiment what Itell you.

von Kimberlyherreracolindres

14. Okt. 2020

Excelent course, you lear a lot of good strategies ti implement in the hospitality!

von Beatriz B E

10. Mai 2020

Thank you so much for all the information provided!

Kr from Seville (Spain)


von V E

19. Juli 2020


von midhun r

2. Sep. 2020

Thank you for coursera for giving me a online platform for studying

von sangeetha b

4. Aug. 2020

It was very nice presentation and simple learning method.thank you.

von Aisyah D L

23. Sep. 2020

gives me insight about healthcare and hospitality industry

von Temenuzhka T

20. März 2019

The course is very structured and easy understandable.


6. Juli 2020

it has surely thrown more light on this course for me

von Dharmesh M

9. Juni 2020

It was a great experience to learn the new things

von Rossella B

12. Jan. 2021

I loved this course! The teacher is fantastic!!!

von Claudia L T G

7. März 2018

Good lecturer and useful information provided.

von Latoya N

30. Okt. 2020

I love this course, it was very educational.

von Sachin S

25. Sep. 2020

Best trainers the biggest platform to learn

von Fahmid H M (

17. Juni 2020

Really grateful to achieve the certificate.

von Pitchaya S

30. Sep. 2019

A lot of knowledge. Thank you very much.

von Shefali S

12. März 2020

Crisp lesson covering all major aspects


21. Juli 2020

muy buena profesora gran experiencia

von Amit k S

12. Mai 2020

Nice teaching and knowledge sharing

von Chawki E

22. Juli 2017

Top course , simple and effective .

von ken h

7. Nov. 2016

Thanks for the interesting course

von Nalunga A b

23. Sep. 2020

It has helped me a lot thank you

von Bruna M M

14. Nov. 2020

Very good and well made course.