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Kursteilnehmer-Bewertung und -Feedback für International Hospitality & Healthcare Services Marketing von Yonsei University

343 Bewertungen
89 Bewertungen

Über den Kurs

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities. People who have successfully completed this course will be able to: (1) Identify the unique characteristics of service businesses and create successful management strategies to better manage the role of customers to gain desirable business outcomes, better market products than are intangible, and better manage customer expectations and perceptions. (2) Identify the unique characteristics of the hospitality industry, explain the process of balancing supply and demand in the hospitality industry, and implement optimal marketing and management strategies for this unique market. (3) Identify the unique characteristics of the healthcare industry, explain how this industry is evolving into the experience business, and better manage human interactions and facility to enhance the quality of customer experience. (4) Gain insights from the innovative approaches in the service industry overall, in hospitality and health industry in particular, and better develop innovative strategies in your industry....


21. Apr. 2020

Ms. Choi has been an excellent preceptor. She made the lessons really easy and interesting by providing adequate and apt examples for almost all the topics that she covered.

2. Aug. 2018

Amazing course! Professor Sunmee is the reason I couldn't wait until the next week. Great practical examples and additional materials. Would love to see more courses.

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51 - 75 von 89 Bewertungen für International Hospitality & Healthcare Services Marketing

von Lee J W

11. Mai 2020

I love it Thank you so much!!!

von Dragalina

13. Juli 2017

Thank you! It is useful

von Gbemisola O O

4. Juni 2020

Very educative course.

von Rayees A L

27. Juni 2020

Great fully satisfied

von Ana M d C

9. Aug. 2020

An excellent option

von Kiran M

20. Mai 2020

good explaination


20. Apr. 2020

Well explained 🙏

von Wickramaarachchi, P

11. Nov. 2020

Great course👍👍

von Fernando D S S

1. Juli 2020

Awesome teacher!

von Albina D

21. Feb. 2019

well structured

von Dominik B

28. März 2020

Good overview!

von MR. R N

4. Juni 2020

Very good one

von Ben J

8. Sep. 2020

very useful

von Shanu P S

17. Okt. 2018


von alhasnaa o

15. Jan. 2020

well desi

von suraj k

27. Mai 2019


von Diego A P G

8. März 2017


von Nandini

26. Sep. 2020


von Mouhcine A

26. Nov. 2018



24. März 2018


von Mohamed N

15. März 2019


von Juan C d A H

7. Mai 2017

I really enjoyed the course, specially during the second week.The teacher knows how to catch attention and she gaves lot of interesting examples during the lessons. I highly recomend the course, specially if you are interested in Hospitality and Healthcare industry.

von Karolis K

13. März 2018

could be more material, especially for healthcare marketing. The marketing was based only on the experience of the patient in the hospital. But how about marketing to attract more patients to the hospital? advertising? patient stories? which channels to use?

von Juan F

1. Okt. 2020

A lo último no se enfoca demasiado en la hotelería y se centra mucho en los hospitales, más allá de eso es muy interesante el abordaje. Excelente profesora. Saludos desde la Argentina

von diego

2. Aug. 2020

The modules are well explained and the examples are correctly placed. Still, I would replace healthcare for another industry within the service industry.