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Kursteilnehmer-Bewertung und -Feedback für International Hospitality & Healthcare Services Marketing von Yonsei University

291 Bewertungen
79 Bewertungen

Über den Kurs

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities. People who have successfully completed this course will be able to: (1) Identify the unique characteristics of service businesses and create successful management strategies to better manage the role of customers to gain desirable business outcomes, better market products than are intangible, and better manage customer expectations and perceptions. (2) Identify the unique characteristics of the hospitality industry, explain the process of balancing supply and demand in the hospitality industry, and implement optimal marketing and management strategies for this unique market. (3) Identify the unique characteristics of the healthcare industry, explain how this industry is evolving into the experience business, and better manage human interactions and facility to enhance the quality of customer experience. (4) Gain insights from the innovative approaches in the service industry overall, in hospitality and health industry in particular, and better develop innovative strategies in your industry....



Apr 22, 2020

Ms. Choi has been an excellent preceptor. She made the lessons really easy and interesting by providing adequate and apt examples for almost all the topics that she covered.


Aug 03, 2018

Amazing course! Professor Sunmee is the reason I couldn't wait until the next week. Great practical examples and additional materials. Would love to see more courses.

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26 - 50 von 79 Bewertungen für International Hospitality & Healthcare Services Marketing

von V E

Jul 19, 2020


von midhun r

Sep 02, 2020

Thank you for coursera for giving me a online platform for studying


Aug 05, 2020

It was very nice presentation and simple learning method.thank you.

von Aisyah D L

Sep 23, 2020

gives me insight about healthcare and hospitality industry

von Temenuzhka T

Mar 20, 2019

The course is very structured and easy understandable.


Jul 06, 2020

it has surely thrown more light on this course for me

von Dharmesh M

Jun 09, 2020

It was a great experience to learn the new things

von Claudia L T G

Mar 07, 2018

Good lecturer and useful information provided.

von Sachin

Sep 25, 2020

Best trainers the biggest platform to learn

von Fahmid H M (

Jun 17, 2020

Really grateful to achieve the certificate.

von Pitchaya S

Sep 30, 2019

A lot of knowledge. Thank you very much.

von Shefali S

Mar 12, 2020

Crisp lesson covering all major aspects


Jul 21, 2020

muy buena profesora gran experiencia

von Amit k S

May 12, 2020

Nice teaching and knowledge sharing

von Chawki E h

Jul 22, 2017

Top course , simple and effective .

von ken h

Nov 07, 2016

Thanks for the interesting course

von Nalunga A b

Sep 23, 2020

It has helped me a lot thank you

von Lee J W

May 11, 2020

I love it Thank you so much!!!

von Dragalina

Jul 13, 2017

Thank you! It is useful

von Gbemisola O O

Jun 04, 2020

Very educative course.

von Rayees A L

Jun 27, 2020

Great fully satisfied

von Ana M d C

Aug 09, 2020

An excellent option

von Kiran M

May 21, 2020

good explaination


Apr 20, 2020

Well explained 🙏

von Fernando D S S

Jul 01, 2020

Awesome teacher!