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Kursteilnehmer-Bewertung und -Feedback für International Hospitality & Healthcare Services Marketing von Yonsei University

243 Bewertungen
69 Bewertungen

Über den Kurs

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities. People who have successfully completed this course will be able to: (1) Identify the unique characteristics of service businesses and create successful management strategies to better manage the role of customers to gain desirable business outcomes, better market products than are intangible, and better manage customer expectations and perceptions. (2) Identify the unique characteristics of the hospitality industry, explain the process of balancing supply and demand in the hospitality industry, and implement optimal marketing and management strategies for this unique market. (3) Identify the unique characteristics of the healthcare industry, explain how this industry is evolving into the experience business, and better manage human interactions and facility to enhance the quality of customer experience. (4) Gain insights from the innovative approaches in the service industry overall, in hospitality and health industry in particular, and better develop innovative strategies in your industry....



Apr 22, 2020

Ms. Choi has been an excellent preceptor. She made the lessons really easy and interesting by providing adequate and apt examples for almost all the topics that she covered.


Aug 03, 2018

Amazing course! Professor Sunmee is the reason I couldn't wait until the next week. Great practical examples and additional materials. Would love to see more courses.

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51 - 71 von 71 Bewertungen für International Hospitality & Healthcare Services Marketing

von Diego A P G

Mar 08, 2017


von Attigui M

Nov 27, 2018



Mar 24, 2018


von Mohamed a

Mar 16, 2019


von Juan C d A H

May 07, 2017

I really enjoyed the course, specially during the second week.The teacher knows how to catch attention and she gaves lot of interesting examples during the lessons. I highly recomend the course, specially if you are interested in Hospitality and Healthcare industry.

von Karolis K

Mar 13, 2018

could be more material, especially for healthcare marketing. The marketing was based only on the experience of the patient in the hospital. But how about marketing to attract more patients to the hospital? advertising? patient stories? which channels to use?

von diego

Aug 02, 2020

The modules are well explained and the examples are correctly placed. Still, I would replace healthcare for another industry within the service industry.

von Christian H

Jun 02, 2020

Decent course, I preferred the hospitality section compared to the healthcare section, as some of the videos in the latter were a little short!

von Paul K

Dec 03, 2016

the instructor is very motivating in the way she presents the material. She really made me enjoy the course!


Jun 20, 2020

Got more to learn some interesting things about hospitality industry and hospital services

von Janhavi M

Jun 27, 2020

It was very informative and helpull/ Loved the examples used

von Joao B

May 27, 2016

Quick, direct and with some mind opening ideas!

von Portia N

Oct 19, 2019

Very well designed and informative.

von VU D B

Jul 05, 2020

it's helpful and easy to learn

von Fernando R

Sep 20, 2017

Very Good Course. I enjoy it.

von Jinghan L

Feb 05, 2018

Clear and informative

von Dannie L T Y

Jul 02, 2020

Great content.

von Keerthana B

Dec 05, 2017


von Sayan R C

Sep 26, 2017

Please provide English subtitles when conducting an interview in Korean, else it defeats the purpose. And please provide reasons for deducting marks in quizzes. My final quiz review in week 3 shows I answered all the questions correctly, but I still got 98%.

von Pavitra J

May 29, 2020

The third week should provide more insights, it was very casual information. There was nothing in-depth even in the case studies taken up.

von Paritosh D

Sep 09, 2018

a good introductory level course!