In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain.
Dieser Kurs ist Teil der Spezialisierung Spezialisierung Hotel Management: Distribution, Revenue and Demand Management
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Spezialisierung Hotel Management: Distribution, Revenue and Demand ManagementESSEC Business SchoolÜber diesen Kurs
35.163 kürzliche Aufrufe
Flexible Fristen
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Zertifikat zur Vorlage
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100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Ca. 16 Stunden zum Abschließen
Englisch
Untertitel: Arabischer Raum, Französisch, Portugiesisch (europäisch), Italienisch, Vietnamesisch, Deutsch, Russisch, Englisch, Spanisch
Kompetenzen, die Sie erwerben
- Hospitality Management
- Revenue Management
- Hospitality Management Studies
- Hotel Management
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Ca. 16 Stunden zum Abschließen
Englisch
Untertitel: Arabischer Raum, Französisch, Portugiesisch (europäisch), Italienisch, Vietnamesisch, Deutsch, Russisch, Englisch, Spanisch
von
ESSEC Business School
For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.
Lehrplan - Was Sie in diesem Kurs lernen werden
3 Stunden zum Abschließen
Setting the scene
The hotel business has evolved from its early days to today. Through this evolution, it has become increasingly specialized. This module introduces the business models, strategies for growth, levels of competition and biggest changes and challenges hotels have to face today.
3 Stunden zum Abschließen
9 Videos (Gesamt 36 min), 2 Lektüren, 4 Quiz
4 Stunden zum Abschließen
A deep dive into hotel distribution
After a rapid introduction of key pieces of terminology and technology, this module will examine in details the components of online distribution today, and focus on how to make the most of an increasingly complex distribution system.
4 Stunden zum Abschließen
12 Videos (Gesamt 66 min), 2 Lektüren, 5 Quiz
4 Stunden zum Abschließen
Direct distribution: the key to hotel success
Distributing directly, thus building an effective and efficient website, is an essential success factor. Through this module, you will have a deep understanding of the web development process but also understand the cost of driving traffic, and the importance of using indirect distribution and online marketing techniques.
4 Stunden zum Abschließen
16 Videos (Gesamt 66 min), 1 Lektüre, 5 Quiz
4 Stunden zum Abschließen
How to manage your OTA
In this final module you will attack the critical issue of how to work better with Online Travel Agents. Learning best practices from OTA managers themselves, you will make sure that you are exploiting these valuable and fast growing points of sale to their maximum potential.
4 Stunden zum Abschließen
16 Videos (Gesamt 89 min), 2 Lektüren, 3 Quiz
Bewertungen
- 5 stars77,94 %
- 4 stars16,91 %
- 3 stars3,34 %
- 2 stars0,89 %
- 1 star0,89 %
Top-Bewertungen von THE FUNDAMENTALS OF HOTEL DISTRIBUTION
von CR5. Apr. 2021
Gained an in-depth knowledge on Hotel Distribution and how best a hotel can work with an OTA.Special Thanks to our Learned Instructor Mr.Peter O'Connor.
von IM6. Sep. 2016
I like it and I did never imagined the abundance of its content based on today's market.
Really the course helped me a lot and immediately started implementing what I learned.
Thank you Coursera
von CK22. Sep. 2020
Very Insightful course to the understanding of hotel distribution systems, the channels that can be adopted by each property, and the pros and cons of each!
von MS3. Mai 2022
The course content is great, and the teacher is fantastic.
It needs some updating though. 7 years is a lot. The industry has changed a bit since.
Über den Spezialisierung Hotel Management: Distribution, Revenue and Demand Management
Market hospitality services, manage demand, and optimize revenue.
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