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Kursteilnehmer-Bewertung und -Feedback für The Importance of Listening von Northwestern University

4.6
1,202 Bewertungen
222 Bewertungen

Über den Kurs

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

Top-Bewertungen

WL

May 26, 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

SJ

Apr 02, 2016

I love the real-world and practical examples given for social listening. I think the descriptions of exactly how the social listening tools actually work help me with getting my own work done.

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76 - 100 von 217 Bewertungen für The Importance of Listening

von Epiphane A

Oct 10, 2016

There is nice stuff in here, worth reading!

von sofia s

Mar 12, 2016

I would cry for how amazing this is!!!

von Anli Z

Mar 15, 2017

It is a wonderful experience. This course not only teaches you knowledge of social media marketing, but practical ways to motivate your growing in social media marketing.

von Pramod K G

Feb 09, 2017

It is very critical to listen about high value market and how to do that , the answer lies in this course. Clearly defined road map. Thanks Professor

von wole a

Jun 14, 2017

Excellent

von Víctor R O L

Apr 07, 2017

Great course!

von François-Lévy Z

Feb 26, 2018

V

von Neda B

Nov 23, 2015

It was an amazing opportunity to be able to learn this new concept from the experts in this field. Thanks to Randy Hlavacand, Northwestern University and Coursera for bringing this opportunity and make it accessible for everybody.

von Natasha V

Nov 14, 2015

equally excellent experience

would request if you could please share slides of all the courses it will help for future reference

von ezechukwu

Nov 02, 2015

Excellent.

von Paul K

Nov 20, 2017

Love this course. Introduction to Social Media Tools and how to use them. Along with an excellent overview of a Big Brand's use of Social Media

von Sol A O

Oct 07, 2017

Incredible and real course, you can see the results on your profesional persona in social media as you develop and use the tools.

von Jose J M

Jun 17, 2018

It is a great course, where they give you important tools and good sources of knowledge.

von Aboud K

Dec 23, 2015

WOW! Very insightful and outstanding tools!

von Hippocrates N

Dec 31, 2015

Thank you for having me

von HAMADA S R S

Nov 26, 2016

awesome website I love it

von srikanth n

Jan 27, 2017

Good course, I took it as a free user and really liked the material it's very simple and easy . will taken only a few hrs to complete

von Zhao R (

Oct 27, 2017

Great course! Soooo many useful tools were introduced!

von Camille B

Oct 25, 2017

Amazing

von Roshni K

Dec 28, 2015

Well designed, full of useful information, great guest speakers, valuable assignments. I highly recommend it!

von Tanvir H

Dec 02, 2015

Great Lesson. Very insightful!

von Jinder

Apr 26, 2016

Well-presented and interesting case-study with Taco bell

von Dmytro Z

Apr 20, 2018

It was great experience within the experiments and helpful insights! Thank you!

von Noreen H

Feb 29, 2016

Excellent, I would highly recommend this course to anyone interested in Digital Marketing or Digital Strategy development.

von Gregory B

Aug 28, 2016

Excellent course. This is my second course of the specialization. I am sure the remaining four will be as stellar as the first two.