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Kursteilnehmer-Bewertung und -Feedback für The Importance of Listening von Northwestern University

4.6
1,202 Bewertungen
222 Bewertungen

Über den Kurs

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

Top-Bewertungen

WL

May 26, 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

SJ

Apr 02, 2016

I love the real-world and practical examples given for social listening. I think the descriptions of exactly how the social listening tools actually work help me with getting my own work done.

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126 - 150 von 217 Bewertungen für The Importance of Listening

von Anthony L F

Nov 05, 2017

This course is great because you get hands on experience with social listening tools. If you work in social media marketing and want to know more about listening, this class is worth the time.

von Osama A

May 22, 2017

Useful

von Hans K

Jan 11, 2018

Very practical and hand-on assignment. The tools can be brought immediately into action thus the contents are very useful and of high value

von Apichart T

Jul 31, 2017

Good Course to know about insight social audience

von Jonathan R

Oct 06, 2017

Very informative!

von rotem l

Feb 13, 2018

really good videos and explanations.

I am in the middle and allready seing an effect on my buisness

keep up the good work !

von Ebony D

Mar 10, 2017

They provide you with great tools! Perfect for people just starting out.

von Bining Z

Jan 14, 2018

g

o

o

d

von Ignacio M N

Jul 31, 2018

Excelente y práctico

von Fatunla A O

Sep 06, 2018

Extremely helpful!

von Danielle C

Sep 16, 2018

It was a good course and I did learn a lot but I was worried about finishing the peer review because there was only two people who had done it and I needed to review three. Other than that, it was fine.

von Andrés G

Sep 20, 2018

Great course and real cases that help a lot to understand the real marketing tools for social listening.

von Oriana V R R

Oct 29, 2018

Excellent course, it was very fun and helpful to receive

von Geri Z

Nov 06, 2018

Decent course. I hope I can continue following your courses for free...

von Michael I

Nov 26, 2018

Very useful course enabling you to assess your target market in various ways and reach conclusions.

von CHAIBA E M

Nov 26, 2018

amazing <3

von Ehren M

Aug 20, 2018

It really provides in-depth information and helps you learn so much about the world of social media marketing.

von Fitcher T N

Nov 29, 2018

Worth it ... well structured , Access to offline as well , good quality and reference , excellent tools offered

von Jorge C

May 06, 2019

Enjoyed it a lot. Very useful tools and engaging videos.

von Michela M

Apr 23, 2019

case histories and actual firms and brands cases help a lost supporting the theory and the sturdies, the course was engaging and the assignment really challenging

von Efthimios K

May 21, 2019

After this course i first understand how to deal with social media practically.Thank you

von AMIN G

Jul 20, 2019

Very good and Focus on Target Market and how to findout what the consumers, influencers and companies are talking and which are the main topics about it.

von James-Anthony G

Aug 14, 2019

Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!

von Erwin F R M

Aug 21, 2019

great content

von Ivan Z

Jan 17, 2019

some interviews about real events, kind of informative