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Learner Reviews & Feedback for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more by IE Business School

4.7
stars
2,272 ratings

About the Course

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

Top reviews

WR

Jun 5, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

VR

Feb 22, 2020

First of all thankyou eda sayin mam and the other industrial experts, it was amazing journey and i have gained alot of knowledge regarding the course from which i have been taken through brilliantly.

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276 - 300 of 496 Reviews for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

By Oluwatosin A

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Jun 17, 2022

Short, precise, practical and detailed

By Faris N A

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Aug 15, 2020

Terimakasih banyak, sangat bermanfaat.

By DEAR J

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Sep 26, 2022

great insights and educational tools

By Soumyajit R

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Dec 16, 2020

very informative and practical course

By SANTHOSH K V

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Oct 13, 2020

I have learned a lot, thanks coursera

By Maribel N B

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Sep 5, 2022

Thank you so much for the learnings!

By Ahmed B

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Jan 19, 2020

excellent course & excellent trainer

By Vinitt J

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Oct 14, 2019

wonderful content and teaching style

By Angela B M

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Aug 7, 2020

Its the perfect introductory course

By Wojciech C

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Apr 3, 2021

Amazing course, totally achievable

By Rahaf A

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Aug 16, 2020

Fantastic very informative course.

By Saumyata P

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Jan 4, 2020

very informative and learnt a lot.

By Shanon M

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Jun 11, 2021

Really helpful..Awesome lecturer!

By Hesham M

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May 19, 2020

Best teacher out of all 4 courses

By MIDHUN K

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Nov 8, 2020

This course was very informative

By Hanadi K

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Mar 5, 2020

i learned a bunch of new things!

By Trần K

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May 27, 2019

Thanks to Coursera and Lecturers

By Dhiraj S

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Oct 23, 2020

Good course, clear instructions

By Musah O F

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Jul 6, 2020

this was an amazing experience.

By Alex P

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Jun 4, 2020

Very interesting and insightful

By Aleks N

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May 30, 2018

Great course. Very informative.

By Oghenerukevwe T

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Feb 19, 2018

Best course ever! Thank you!!!

By Paola R

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May 10, 2021

Muy completo, me gustó mucho.

By ABDULHAKIM A

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Mar 26, 2021

Thanks the course is amazing!

By POONAM K B

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Jul 31, 2020

very precise, up to the point