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Learner Reviews & Feedback for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more by IE Business School

4.7
stars
2,272 ratings

About the Course

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

Top reviews

WR

Jun 5, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

VR

Feb 22, 2020

First of all thankyou eda sayin mam and the other industrial experts, it was amazing journey and i have gained alot of knowledge regarding the course from which i have been taken through brilliantly.

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326 - 350 of 496 Reviews for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

By Kehinde D

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May 27, 2020

Great learning time

By Supun C

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Oct 5, 2021

Thank you Coursera

By Kankanamalage R C K

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Oct 4, 2021

Thank You Coursera

By ayoub e

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Dec 2, 2020

i loved the course

By FEDERICA S

•

Oct 27, 2020

interesting course

By HIMANSHU S

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Sep 17, 2020

thank you coursera

By Md R I

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Jun 19, 2020

interesting course

By Anshuman R

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Sep 25, 2019

very instructive..

By Vassiliki Z

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Jan 31, 2021

Excellent course.

By Khoder K T

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Jan 12, 2021

I am so thankfull

By RASHMI S

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Sep 25, 2020

It's very helpful

By Puja D

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Jul 2, 2020

It is informative

By Aayush A

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May 16, 2020

Excellent course.

By Newman O O

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Jan 14, 2018

Interesting cost.

By Boya R

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Mar 6, 2023

ggogoogood

By winstone t

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Mar 11, 2021

very informative

By Dr S S

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Feb 27, 2021

very informative

By Harshad L L

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Jun 1, 2020

Very good course

By Christin T V

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May 6, 2020

Useful and worth

By Boris V

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Jul 31, 2017

EXCELLENT COURSE

By Duke N

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Nov 1, 2016

Very informative

By Danuka S W

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Oct 5, 2021

good very good

By Shreya J

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Aug 25, 2021

it's excellent

By S A

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Apr 17, 2020

Great Learning

By abhay S s

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Jun 9, 2019

amazing cource