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Bewertung und Feedback des Lernenden für Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more von IE Business School

2,099 Bewertungen

Über den Kurs

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing....



5. Juni 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.


22. Feb. 2020

First of all thankyou eda sayin mam and the other industrial experts, it was amazing journey and i have gained alot of knowledge regarding the course from which i have been taken through brilliantly.

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251 - 275 von 465 Bewertungen für Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

von Shushan G

27. Apr. 2020

Highly informative and interesting course!

von nora

16. Dez. 2018

The course was very helpful and beneficial

von Y F

22. Sep. 2021

Nice experience and the teacher is great!

von Igwe D O

29. Juli 2021

An expose on the current marketing trends

von Vibol M

17. Dez. 2017

Very useful module. Improve my knowledge.

von Precious N

18. Juni 2022

T​hank you prof. Eda sayin and her team!

von Ali A

6. Juni 2017

I love this course, its very insightful!

von Vinayak C

1. Apr. 2021

good course very esay to to undrerstand

von Lindele M

18. Aug. 2020

Very informative and highly recommended

von Oluwatosin A

17. Juni 2022

Short, precise, practical and detailed

von Faris N A

15. Aug. 2020

Terimakasih banyak, sangat bermanfaat.

von Soumyajit R

16. Dez. 2020

very informative and practical course


13. Okt. 2020

I have learned a lot, thanks coursera

von Ahmed B

19. Jan. 2020

excellent course & excellent trainer

von Vinitt J

14. Okt. 2019

wonderful content and teaching style

von Angela B M

7. Aug. 2020

Its the perfect introductory course

von Wojciech C

3. Apr. 2021

Amazing course, totally achievable

von Rahaf A

16. Aug. 2020

Fantastic very informative course.

von Saumyata P

4. Jan. 2020

very informative and learnt a lot.

von Shanon M

11. Juni 2021

Really helpful..Awesome lecturer!

von Hesham M

19. Mai 2020

Best teacher out of all 4 courses


8. Nov. 2020

This course was very informative

von Hanadi K

5. März 2020

i learned a bunch of new things!

von Trần K

27. Mai 2019

Thanks to Coursera and Lecturers

von Dhiraj S

23. Okt. 2020

Good course, clear instructions