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Learner Reviews & Feedback for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more by IE Business School

4.7
stars
2,272 ratings

About the Course

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

Top reviews

WR

Jun 5, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

VR

Feb 22, 2020

First of all thankyou eda sayin mam and the other industrial experts, it was amazing journey and i have gained alot of knowledge regarding the course from which i have been taken through brilliantly.

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476 - 496 of 496 Reviews for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

By Izfar A

Nov 17, 2020

Very helpful

By Shweta G

Aug 5, 2020

nice course

By Shubham m

Apr 26, 2020

GOOD

By FSC L 9

Jul 9, 2019

Good

By Tania C B

Jan 11, 2020

I appreciated the course content, with a lot of new and important concepts. The format of the videos and the expert interviews were really helpful.

I did struggle with the accents a lot, and the subtitles were not always accurate. Furthermore, I would have liked to learn more on how these concepts can be used in B2B.

By Mahsa M

May 29, 2020

The accent of the female professor was somehow hard to understand. There is a lot of reading sources that take more time to finish that the estimated time on the course and I think the interviews almost make no good to me as an audience.

By Yabel N

Jun 26, 2020

Me gusto, aunque siento que es un poco largo para los conceptos que nos dan.

Si manejas redes, no es para vos, está dedicado más a publicidades y a gente que trabaje en agencias de publicidades

By Thaise

Oct 19, 2021

I liked the course. However, I found it a bit basic. For a beginner he is great. For someone with knowledge in the field, it leaves somthing to be desired.

By Amelinda J W

Dec 30, 2018

Not a very pleasant experience on listening to the professor's english. She pauses and her english isn't very great.

By Claudeth H

May 29, 2023

Curso bastante interesante pero necesita un poco de actualización en muchos temas.

By SujinJo

Nov 28, 2018

The lecture is good but it might be perfect with well-organized course material.

By Alexander P

Jul 6, 2020

Found it a little too easy but that might be based on previous experience.

By Bhushan C

Apr 19, 2020

Need to have detailed strategy planning.

By Karachi O

Jan 7, 2022

Not quite what I was expecting

By Valeria N Á

Oct 7, 2020

needs a practice case

By RANA G

Nov 10, 2020

good

By Laura S

Feb 10, 2018

This course focuses on definitions and basic recall of phrases rather than on true comprehension or application: for example, the quizzes exclusively test one's note-taking ability (tip: whenever the professor lists a series of things, it will be quiz question).

The course would be better if they had students evaluate cases or determine better approaches to IMC -- or if they spent time showing or allowing students to examine *how* something is done rather than just what things are named.

By Melissa S

May 1, 2021

Very difficult to understand presenters even with subtitles. The slides available for download don't have copy so you have to go back and download the transcripts that are very small. No examples of creative briefs for ones to use as reference or learn to write.

By Claudia B

Feb 15, 2018

Interesting topics and good overview. Nevertheless I'd have wished to see more visual aid in the presentations. Sometimes the spanish speaking guests were hardly understandable.

By VINODH K

Sep 29, 2016

tutor is Russian i guess her accent is not quite understandable

By Rondella T

Oct 7, 2020

It was a great course. I enjoy doing it.