I loved this course as it helped me to understand how in modern time, cross industry approach has to be looked into for obtaining maximum result from sports industry and entertainment industry. In post COVID-19 situation the role of media and other online platforms will be having a great emphasis on content delivery in relation to sports as well as for maintaining the enthusiasm. Topics such as social media marketing, fandom creation, meme market etc. are reality of today and very important for marketing in present time. Unfortunately it is quirt questionable that they are being discussed with the necessary importance. This course, however, has provided a great insights into such aspects and hence was beneficial to a great extend.

Excellent instructor. All topics well explained and articulated. The discussion forums were insightful and the questions made me think and apply theory to practice. The length of each module was adequate and not too convoluted to follow. I particularly enjoyed the interviews that were conducted with industry majors that allowed me to see the practical use for the topics discussed. Great course! I'd take it again :)

The study of Sports & Entertainment Marketing was really an eye opener and the way it was taught in a very simplified manner along with the experts interviews, it really made a difference in my learning of the topics. I want to thank Professor and hope that I will keep learning and maximize the use of it in practical environment. Thanks once again!

I really enjoyed this specialization course in International Entertainment and Sports Marketing. I learned new marketing concepts and found the interviews with Audi and Adidas Executives very instructive!

I congratulate our professor Dae Ryun Chang and Yonsei University to put together a great marketing material for the course.

I can say that this is probably best course I have! Content is so clear to understand and so interesting. From some point my teenage dream to work in sport marketing field came back to me again. Also I definitely try to study more about entertainment marketing as well.

Thank you professor, it really make sense. The lecture structure is very clear and given examples are helpful to get better understanding. Also the interviews are insightful!

Dae Ryun Chang is wonderful! I really enjoyed his videos. It was easy to understand easy to follow and all connected. I really enjoyed this course! Thank you!

Very fun to watch without losing the educational purpose, the course offers a lot of good examples and interviews with professionals in marketing.

I have gain more insights on Sports & Entertainment marketing. How Cross Country marketing can impact the business and adding more revenue.

One of the most exciting courses I have pursued. The instructor had a lot of energy and course material was very helpful. Two thumbs up!

great course...clear material...awesome interviews...definitely an eye-opener on the sports and entertainment marketing characteristics

It was useful and engaging. Also it made me see the importance of marketing in sports and entertainment marketing on a larger scale.

I really like the course, I think it was very useful for myself and hope that these knowledge will help me in my future

Professor is amazing...I liked it very much the way this course was taught! Many thanks for sharing those knowledge!

Very insightful learning about entertainment and sports marketing. Modules are slightly longer though.

An amazing course to get an overview of the international sports and entertainment industry today.

Great course to understand main rules of global sports & entertainment marketing

Interesting and well-structured material, enthusiastic professor. Nice course!

Excellent course. Very motivational and authentic Professor.

Excellent course! Learned couple of interesting things!

This course is very easy to understanding

this course is really easy to understand

good course for budding sports managers

very productive and fresh.. loved it..

Wonderful course with great examples.