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Kursteilnehmer-Bewertung und -Feedback für International Marketing Entry and Execution von Yonsei University

110 Bewertungen
15 Bewertungen

Über den Kurs

This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing. After you successfully complete this course learners will obtain the following outcomes: (1) from a business to consumer standpoint (B2C), learn how to approach consumers as science investigators. (2) an understanding of how to enter international markets, select targets and position their brands. (3) achieve deeper insights into the core meaning of international marketing elements, i.e. product, promotion, place, and price in the international marketing context, and their inter-element relationships with each other. (4) acquire new thinking about innovating in marketing with the 7S approach: social, small, simple, skip, sports, screen, and set marketing with cross-country and cross-industry innovation implications....



Jun 06, 2018

Very abundant amount of information was provided in terms of International Marketing strategies (7S).


Mar 10, 2016

Very much interesting & informative course along with a knowledgeable friendly instructor.

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1 - 12 von 12 Bewertungen für International Marketing Entry and Execution

von Swapneel D

Jun 27, 2018



May 28, 2018


von Annesha K G

Mar 10, 2016

Very much interesting & informative course along with a knowledgeable friendly instructor.

von Leydimar D J M

Apr 08, 2017

I really love it!

von Johannes B W

Sep 08, 2016

Good course to understand how to enter International Marketing and execute it.

von Alexandre B

Dec 08, 2017

Really interesting second part of this specialization.

von Diego A P G

Mar 07, 2017


von Amanda M

Oct 20, 2016

Very well spoken and extremely helpful!

von Hyung J K

Aug 10, 2018

It was momentous learning for

von Xiwen Q

Jul 13, 2016

4P theories is applied in cross country cross industry analysis. I think it is very innovative and easy to apply. Wish you could enjoy the course!

von Andrea M B P

Aug 29, 2017

I think this course was very helpful, but in my opinion the topics covered were a little too varied and some explanations were too vague for me to understand some concepts clearly. I also think it was interesting that many examples were from Asia, and this gave me a deeper sense of understanding for a market that is a little unknown for me.

von Jordan G

Apr 23, 2016

It's more based on people that knows marketing!!