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Bewertung und Feedback des Lernenden für International Marketing Entry and Execution von Yonsei University

288 Bewertungen

Über den Kurs

This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing. After you successfully complete this course learners will obtain the following outcomes: (1) from a business to consumer standpoint (B2C), learn how to approach consumers as science investigators. (2) an understanding of how to enter international markets, select targets and position their brands. (3) achieve deeper insights into the core meaning of international marketing elements, i.e. product, promotion, place, and price in the international marketing context, and their inter-element relationships with each other. (4) acquire new thinking about innovating in marketing with the 7S approach: social, small, simple, skip, sports, screen, and set marketing with cross-country and cross-industry innovation implications....



12. Juni 2022

This is by far the most informative and entertaining course on Coursera. I haven't fallen asleep once. And I'm learing. Thank you.


15. Aug. 2021

Really loved the course, especially the professor. He provided very valuable insights. I hope to attend his sessions in person.

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26 - 41 von 41 Bewertungen für International Marketing Entry and Execution


28. Mai 2018


von Diego A P G

7. März 2017


von Swapneel D

27. Juni 2018


von 홍현기

2. Juni 2021


von Andrea M B P

28. Aug. 2017

I think this course was very helpful, but in my opinion the topics covered were a little too varied and some explanations were too vague for me to understand some concepts clearly. I also think it was interesting that many examples were from Asia, and this gave me a deeper sense of understanding for a market that is a little unknown for me.

von Soraia M

21. Aug. 2020

It was an excellent course, specially for the clear perception it had given me about marketing concepts. But on the last week, I found barely confusing because of Cross Country and Cross Industry explanation. I believe its should be a little bit more extensive explanation and not fast.

von Xiwen Q

13. Juli 2016

4P theories is applied in cross country cross industry analysis. I think it is very innovative and easy to apply. Wish you could enjoy the course!

von Sushmitha S

14. Okt. 2020

Some concepts seemed ambigous but overall great course and a very enthusiastic and amazing professor !

von Jordan G

23. Apr. 2016

It's more based on people that knows marketing!!

von Paula A G

1. Juli 2020

Excellent course!

von Md. T H B

9. Okt. 2020

The voice accent of the instructor should be improved. the examples should be more explanatory and visualized with photos or any visuals. The way of presentation was boring and not engaging.

von Minhaj M

23. Juni 2020

The course is good. It will be very much helpful if the instructors delivery of speech is more spontaneous.

von Elizabeth N C

15. Okt. 2021

More clarity in some lesson examples is very fast

von Andrew Y S L

21. Mai 2021

Same like the previous course, a bit simple

von nuttaphol m

25. Mai 2020


von Adithya R

13. Feb. 2021

The English was too complicated! wish it was simple!!!!!