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Intro to International Marketing, Yonsei University

4.6
219 Bewertungen
62 Bewertungen

Über diesen Kurs

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

Top-Bewertungen

von AC

Sep 13, 2017

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.

von SC

Sep 06, 2017

Nice course. Excellent professor. But a bit too basic for someone with introductory marketing experience. Wouldn't mind a somewhat more demanding outline.

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62 Bewertungen

von Michele Schafer

Apr 30, 2019

Very good course.

von Ms. May Thet Khine Nyein

Apr 08, 2019

It is pretty great

von Primada Thanatissanon

Mar 31, 2019

This professor is great in teaching marketing from beginning to upper. He has an example of the explanation which is simple to understand. Thanks for the great course.

von Yevhen Semekhin

Feb 07, 2019

Interesting course

von John Willis Luton

Feb 03, 2019

I learned so much in this course, and the professor was amazing--a real leader in the field!

von Beatriz Verdasco Vidal

Nov 25, 2018

Great course! Really enjoyed it.

von Attigui Mouhcine

Nov 13, 2018

Merci

von Fernando Vázquez del Toro

Oct 01, 2018

Recomended to everyone who wants to learn how to introduce a product into a new market

von VEGESNA SARATH CHANDRA VARMA

Sep 23, 2018

GREAT!

von Krutika Kotian

Sep 17, 2018

Slides during the lecture were helpful. Quiz after each test gave confidence and helped encouraged to go forward. Very helpful