Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets?
Dieser Kurs ist Teil der Spezialisierung Spezialisierung Urheberrechtsgesetz
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Spezialisierung UrheberrechtsgesetzUniversity of PennsylvaniaÜber diesen Kurs
34.077 kürzliche Aufrufe
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Kurs 1 von 4 in
Stufe „Anfänger“
This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
Ca. 16 Stunden zum Abschließen
Englisch
Untertitel: Französisch, Portugiesisch (europäisch), Deutsch, Russisch, Englisch, Spanisch
Was Sie lernen werden
Identify the various forms of intellectual property protection available under U.S. Law
Differentiate the advantages and disadvantages of intellectual property administration
Analyze effective intellectual property strategies through case studies
Examine alternatives to formal intellectual property protections
Kompetenzen, die Sie erwerben
- Brand Management
- Asset Management
- Value Proposition
- Intellectual Property
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Kurs 1 von 4 in
Stufe „Anfänger“
This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
Ca. 16 Stunden zum Abschließen
Englisch
Untertitel: Französisch, Portugiesisch (europäisch), Deutsch, Russisch, Englisch, Spanisch
von
University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Lehrplan - Was Sie in diesem Kurs lernen werden
5 Stunden zum Abschließen
Existing Intellectual Property Protection in the U.S.
This module will introduce the concept of intellectual property and explain how it creates value. You will learn about the major forms of intellectual property protection in the United States - copyright, trademarks, and patents, as well as alternative forms of intellectual property protection.
5 Stunden zum Abschließen
8 Videos (Gesamt 61 min), 4 Lektüren, 4 Quiz
4 Stunden zum Abschließen
Philosophical and Economic Justifications of IP Rights
Why have intellectual property protection at all? This module examines the effect of intellectual property law on the modern economy, and the policy reasons behind providing intellectual property protection.
4 Stunden zum Abschließen
7 Videos (Gesamt 50 min), 4 Lektüren, 3 Quiz
4 Stunden zum Abschließen
Alternatives to Intellectual Property Law
Intellectual property law is ever-evolving as society's needs change. This module examines alternative forms of intellectual property protection, and explores the benefits and drawbacks of those alternatives.
4 Stunden zum Abschließen
7 Videos (Gesamt 59 min), 3 Lektüren, 3 Quiz
4 Stunden zum Abschließen
Case Studies in Intellectual Property
This module takes an in-depth look at the intellectual property strategies of three major companies across three very different industries: Apple, General Motors, and Novartis.
4 Stunden zum Abschließen
6 Videos (Gesamt 56 min), 5 Lektüren, 2 Quiz
Bewertungen
Top-Bewertungen von INTRODUCTION TO INTELLECTUAL PROPERTY
von NL30. Apr. 2020
Polk Wagner makes an exceptional job at explaining the concepts. The supporting material is of high quality as well. Im extremely happy with the course and will follow through with the specialization
von FC5. Sep. 2021
The instructor was excellent, the readings were relevant and directly related to the subject of the lectures, and the exercises were practical and to the point. In short, this was a great course.
von MO1. Okt. 2020
Introduction to Intellectual Property Law was the perfect opportunity to introduce myself to the field of study. It is appropriately outlined, and includes an overview of the major IP Law areas.
von NM24. Jan. 2021
This has been one of the best experiences for me. I totally enjoyed this class and have a lot of different things about IP laws and their alternatives and how to use them in day to day life.
Über den Spezialisierung Urheberrechtsgesetz
Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable?
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