Über diesen Kurs
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Empfohlen: 4 weeks of study, 1-3 hours/week...

Englisch

Untertitel: Englisch

Kompetenzen, die Sie erwerben

CommunicationNegotiationLeadershipCommunications Management

100 % online

Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.

Flexible Fristen

Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Ca. 4 Stunden zum Abschließen

Empfohlen: 4 weeks of study, 1-3 hours/week...

Englisch

Untertitel: Englisch

Lehrplan - Was Sie in diesem Kurs lernen werden

Woche
1
1 Stunden zum Abschließen

Influencing Attitudes

This module discusses the first of four challenges that persuaders often face: getting people to think that what you’re proposing is a good idea. Sometimes, the reason people aren’t already doing what you want is that they’re not yet convinced that they should—that is, they don’t have sufficiently positive attitudes. This module discusses some fundamental strategies for changing people’s attitudes....
8 Videos (Gesamt 39 min), 3 Lektüren, 1 Quiz
8 Videos
Compliance, Persuasion, and Message Adaptation5m
Four Persuasion Challenges5m
Influencing Attitudes: Module Introduction56
Consequence-Based Arguments5m
Consequence Desirability6m
Consequence Likelihood6m
Addressing Counterarguments6m
3 Lektüren
Meet your Professor10m
Course Grading and Logistics10m
References and Optional Readings10m
1 praktische Übungen
Influencing Attitudes10m
Woche
2
24 Minuten zum Abschließen

Influencing Social Factors

Even if people have positive attitudes about what you’re proposing, social factors—what they think other people do or want them to do—might lead them to not do what you want. This module discusses several ways in which such social considerations might pose a challenge for persuaders—and discusses how to successfully influence such factors....
4 Videos (Gesamt 16 min), 1 Quiz
4 Videos
Changing Descriptive Norms5m
De-emphasizing Prescriptive Norms4m
Changing Prescriptive Norms5m
1 praktische Übungen
Influencing Social Factors8m
Woche
3
28 Minuten zum Abschließen

Influencing Perceived Ability

People can have positive attitudes about your advocated action, and all the social considerations can be lined up positively, but still people might not engage in the desired behavior—because they don’t think they can perform the action. That is, they think the behavior is too difficult, too hard to do, they lack the ability. This module discusses strategies for addressing that challenge—strategies for influencing perceived behavioral ability....
4 Videos (Gesamt 20 min), 1 Quiz
4 Videos
The Importance of Perceived Ability5m
Removing Obstacles6m
Rehearsal and Modeling6m
1 praktische Übungen
Influencing Perceived Ability8m
Woche
4
1 Stunden zum Abschließen

Converting Intentions into Action

Even when people already have the desired positive attitudes, positive social factors, and high perceived ability to perform the behavior—that is, even when they intend to engage in the behavior you want—even then they might fail to do so. When people have the intentions you want but aren’t acting on them, then the challenge is to get people to convert those intentions into actions. This module discusses several strategies that can encourage people to do that. ...
6 Videos (Gesamt 24 min), 1 Quiz
6 Videos
Prompts5m
Explicit Planning5m
Inducing Guilt6m
Course Summary: Adapting to the Challenge at Hand3m
Conclusion of Course 3 with Dean Blount1m
1 praktische Übungen
Converting Intentions into Action8m
4.6
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nahm einen neuen Beruf nach Abschluss dieser Kurse auf

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ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs

Top-Bewertungen

von DKJul 30th 2018

I found Professor O’Keefe's insights and his storytelling to be highly engaging. His videos helped me see new ways I can help my colleagues seize new opportunities to help our team. Thank you.

von BApr 17th 2019

Amazing course! The teacher is great and highly skilled. There is a lot of example from studies to help you understand course concepts. The course is crystal clear and really easy to follow.

Dozenten

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Daniel J. O’Keefe

Owen L. Coon Professor
Department of Communication Studies, School of Communication

Über Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Über die Spezialisierung Organizational Leadership

Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact. How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned. Each of the individual courses can be audited for free: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation....
Organizational Leadership

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