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Kursteilnehmer-Bewertung und -Feedback für Management of Fashion and Luxury Companies von Università Bocconi

2,263 Bewertungen
577 Bewertungen

Über den Kurs

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....



Jan 31, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.


Mar 02, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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376 - 400 von 570 Bewertungen für Management of Fashion and Luxury Companies

von Evgheni H

Nov 11, 2015

i am inspired to do more!

von Nadya L

Mar 22, 2019

Very useful and relevant

von Chi

Jan 29, 2018

Good to have this course

von Jennifer

Nov 28, 2015

A must for retail stars!

von Bellazhuang

Oct 11, 2017


von 吴边

Oct 18, 2017

usefull and intersting

von Maria R

Jan 02, 2017

Simplemente excelente.

von Mariana Z V

May 28, 2019

I learned so much!!!!

von Neha A D

Jan 15, 2019

It was a good course!

von Juliana P

Jul 10, 2017

Excellent course!!!!!

von Anna M S

Mar 11, 2018

Grazie, molto utile.

von Hanh A L

Nov 23, 2015

useful course ever!

von 徐陈宠

Nov 04, 2019

excellent course !

von Ivy y p W

Jan 13, 2019

very useful course

von Gendreau S

Aug 19, 2017

Really good course

von Eirini S

Feb 27, 2017

Very Good Quality!

von Ornela T K

Jun 24, 2019

Excellent course!

von Iremise F

Jan 24, 2019

Very Enlightening

von Rami R

Jul 31, 2018

Luxury Experience

von mariana

Apr 03, 2018

i love the course

von Kleopatra R

Oct 14, 2016

Best course ever!

von Eduardo A B R

Aug 09, 2016

Great course!! :D

von lin h

May 19, 2016

excellent quality

von MagicTang

Mar 08, 2020

Excellent course

von Ajit S

Feb 24, 2020

Great Learning !