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Kursteilnehmer-Bewertung und -Feedback für Management of Fashion and Luxury Companies von Università Bocconi

3,193 Bewertungen
850 Bewertungen

Über den Kurs

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....



Jan 31, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.


Mar 02, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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501 - 525 von 840 Bewertungen für Management of Fashion and Luxury Companies

von Sarth S

Apr 10, 2016

this seems like a horizon changing topic.

von Priyanka A N

May 26, 2020

Very informative and challenging course.

von Edima

Jun 27, 2017

Great introduction to fashion and retail

von Tina P

Sep 02, 2015

Great teachers, good body gesticulation.

von Zaneta K

May 08, 2020

Very interesting and also challenging !

von Gerald J S J

Jan 27, 2020

It was broad enough to cover the topic.

von Ricardo H

Apr 29, 2020

Great Teachers and Amazing Materials !

von Kseniya K

Dec 09, 2019

good course with interesting insights!

von Vanessa M R

Mar 25, 2018

Great to know more about luxury market

von Andres R M G

Jan 12, 2016

Excelente curso, información y tutoras

von Katherina E

Sep 09, 2015

Amazing fashion course. Very complete.

von Ursula A C G

Jan 17, 2017

Me encantó el curso! Muy informativo.

von Rafael F A V d M

Apr 27, 2020

Very well done! Thank you very much!

von Ирина А

Sep 14, 2015

Extremely cool course! Thank you! :)

von Idon K

Oct 17, 2017

Very informative, relevant and fun.

von Emanuela G

Jun 22, 2020

Interesting and really informative

von Dhvani S

Jun 15, 2020

such a good and informative course

von Manar E F

Oct 13, 2017

The course is greatly informative.

von Елизавета А

Oct 27, 2015

It was really new - thank you all!

von Bernice B

Mar 29, 2018

Really enjoyed taking this course

von Anna H

Jul 18, 2017

Great!! Huge amount of knowledge!

von Marcella A C J

Sep 25, 2016

This course is a luxury! amazing!

von Sandra D

Apr 19, 2020

Amazing, incredibly interesting!

von Peter J

Jan 26, 2018

Very useful and well structured!

von Benjamin B

Sep 10, 2015

Amazing teachers, great content!