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Kursteilnehmer-Bewertung und -Feedback für Management of Fashion and Luxury Companies von Università Bocconi

3,739 Bewertungen
996 Bewertungen

Über den Kurs

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....


30. Jan. 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

1. März 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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501 - 525 von 984 Bewertungen für Management of Fashion and Luxury Companies

von Paul E

25. Juli 2018

Very informative and thorough course by excellent teachers

von Anna W

27. Jan. 2018

Evcellent work! nice interviewes and a lot of Information!

von vaishnavi c

8. Juli 2020

i learned many useful things from this course. Thank you!

von Seun O

26. Juni 2020


von Yousef s a

4. Mai 2020

I really enjoyed this course and recommend it to everyone

von Brania N M P

27. Apr. 2020

Amazing insight to the business industry. Great teachers!

von Vijay N M

26. Apr. 2020

I loved the course took me to different level in fashion.

von Lucía G Z

23. Dez. 2018

It was very usefull and interesting. I really enjoyed it.

von Naresh V

5. Juli 2017

A very informative and well delivered program. Thank you.

von mrudhula

26. Apr. 2016

I'm learning so much from this course. I love this course

von Catherine C

19. Aug. 2020

Wonderful instructors. Informative interviews. Loved it.

von Sunayana B

30. März 2020

Great course for learning of Luxury and Fashion business

von Irina K

30. Jan. 2019

Thats a lot for this very interesting and useful cource.

von Siddhi U

27. Mai 2020

Interesting course with great information to study on.

von Nina S

20. Aug. 2019

Great Course to understand how to run a luxury company

von Andrei M A

20. Juli 2019

This is one of the best course i make online! amazing!

von Chul S

24. Juni 2019

Great program for people starting in Fashion industry.

von Ömer T

1. Feb. 2018

Highly recommend if you want to know about the sector.

von Adrián R M

24. Jan. 2017

I loved it!! Thank you so much!! Bocconi and Coursera.

von Vera S

3. Juni 2020

Thank you a lot for this course! I really enjoyed it!

von Vadim C

20. Apr. 2020

This is a very strong course about the fashion world!

von Nettie L

11. März 2020

I loved the course! Please have more fashion courses.

von Frederica R

26. Mai 2017

Excelente !! Gostaria de fazer mais cursos como este.

von Elena P

22. Sep. 2020

Very interesting and useful course! I was impressed!

von Sergienko A

6. Mai 2020

It's been a very useful course, thank you very much!