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Bewertung und Feedback des Lernenden für Management of Fashion and Luxury Companies von Università Bocconi

4,946 Bewertungen
1,238 Bewertungen

Über den Kurs

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....



30. Jan. 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.


1. März 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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1151 - 1175 von 1,231 Bewertungen für Management of Fashion and Luxury Companies

von Jorge M R

15. Aug. 2018

Muy completo y con clases de calidad

von Francesco I

5. Juni 2020

great course very interesting .

von Steve K

18. Aug. 2015

Excellent teaching and material

von Nada K

9. Apr. 2020

Well organised and very clean.

von Md. A

13. Aug. 2020

This course is really amazing

von Eitan P

8. Mai 2020

Superb course! Teaches alot.

von Shraddha V

23. Sep. 2017

Amazing content and delivery

von Elodie L

5. Sep. 2015

Intéressant et bien illustré

von Fiona S

5. Sep. 2021

may be actualized (in 2021)

von Alice A

29. Juli 2020

Interesting and inspiring


29. Juni 2020

This course is amazing.

von Giulia

10. Nov. 2020

english was really bad

von Chiara B

19. Apr. 2022

Really interesting!

von Poonam J

28. Juli 2017

easy to understand!

von Serena W

17. Aug. 2016

Excellent content!

von 曾晶

24. Dez. 2015


von Laura P

21. Juni 2017

Very interesting

von Zaid D

17. Aug. 2015

Amazing course!

von D H

13. Juli 2020


von Paula D

22. Apr. 2020

Muy buen curso

von Belen S

6. Dez. 2019

Aprendí mucho!

von M J

3. Feb. 2022


von Angel D M G

18. Mai 2021

It is great!


16. März 2016


von Josue M M R

1. Okt. 2021

Buen curso