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Kursteilnehmer-Bewertung und -Feedback für Management of Fashion and Luxury Companies von Università Bocconi

4,129 Bewertungen
1,082 Bewertungen

Über den Kurs

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....


30. Jan. 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

1. März 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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351 - 375 von 1,068 Bewertungen für Management of Fashion and Luxury Companies

von Luisa F A B

7. Apr. 2020

Very organized and specific. I liked the tests because they really check if you actually understood the lessons.

von kamakshi b

15. Sep. 2019

Its an amazing course and should be done by everyone interested in understanding the fashion and luxury industry

von Olga B

25. Juni 2017

I want to change my work to work in the fashion industry, and I think this knowledge will be an excellent start.

von Antonio

26. Jan. 2020

You can learn a lot from this course, all the content are really useful and I really enjoyed learning

Thank you.

von Deleted A

14. Sep. 2017

I enjoyed the course. I would like to express my sincere gratitude to the lecturers for this fantastic journey!

von Martina P

2. Feb. 2021

Brilliant Course, very well done. Amazing for me to have as plus after graduated in business. Thanks everyone.

von Lucia P

15. Mai 2019

Muy bien estructurado y con contenido e información sumamente útil. Las entrevistas también fueron muy buenas.

von Margarita P

6. Juni 2020

It´s a great course, not only for amplify your knowledge, but also to satisfy one´s curiousity and to inspire

von Pauline D

10. Mai 2018

A very interesting and complete course! I learned a lot about Fashion and Luxury Communication and Marketing.

von Kevin A R

21. Sep. 2020

Fantastic course. Reveals the inner workings of the fashion and luxury business. Relevant to every industry.

von Irina L

6. Sep. 2020

Really makes understand you understand the fashion industry more precisely and how it operates, recommend!!!

von Tsolaye K

2. Juni 2020

Loved it. Expanded my knowledge a great deal. Thought me things I didn't even know existed. Awesome teachers

von IRO S

3. Mai 2020

An excellent course about Fashion! I've learned so many things about luxury that i have never thought about!

von sonia s

2. Dez. 2019

Really good overview of the fashion industry. I am a beginner and found the content digestible and helpful.

von Trufanov D

21. Aug. 2019

Great course. Learned a lot. Good thing is that there are many interviews with luxury companies' executives.

von yogesh B

10. Nov. 2018

The course is well designed, which is compact and gives you an overview of both Luxury and Fashion industry.

von Jiwon L

24. Jan. 2016

hope there will be some sequel courses ! so interesting and inspirational !!! Thank you Universita Bocconi !

von Lin Y S

15. Juni 2020

the course is basic and good to practical application , hope have advanced courses to learn in the future .

von Giselle W

17. Mai 2020

Curso bem montado, conteúdo relevante, mesmo quem já possui experiencia tem algo a aprender com este curso.

von Anamika S

17. Feb. 2021

I loved it. So informative, with all the reading material and videos and extra articles. Very very helpful

von Marco C

15. Dez. 2017

Overall, I think it was very informative. Excellent. At times I thought the lecturers were hard to follow.

von Mahmad F J

2. Jan. 2021

Highly professional and it really mean genuine learning. Thanks for your valuable support toward studies.

von Beatriz d R L P

29. Aug. 2020

I think it was very professional and high-quality content. It was a pleasure to take part in this course.

von Hicham G

10. Apr. 2020

Very, intersting courses .

THANKs to the instructors .

& and thanks to Coursera <3