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Kursteilnehmer-Bewertung und -Feedback für Management of Fashion and Luxury Companies von Università Bocconi

4,262 Bewertungen
1,102 Bewertungen

Über den Kurs

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....


30. Jan. 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

1. März 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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376 - 400 von 1,087 Bewertungen für Management of Fashion and Luxury Companies

von Jiwon L

24. Jan. 2016

hope there will be some sequel courses ! so interesting and inspirational !!! Thank you Universita Bocconi !

von Lin Y S

15. Juni 2020

the course is basic and good to practical application , hope have advanced courses to learn in the future .

von Giselle W

17. Mai 2020

Curso bem montado, conteúdo relevante, mesmo quem já possui experiencia tem algo a aprender com este curso.

von Anamika S

17. Feb. 2021

I loved it. So informative, with all the reading material and videos and extra articles. Very very helpful

von Marco C

15. Dez. 2017

Overall, I think it was very informative. Excellent. At times I thought the lecturers were hard to follow.

von Mahmad F J

2. Jan. 2021

Highly professional and it really mean genuine learning. Thanks for your valuable support toward studies.

von Beatriz d R L P

29. Aug. 2020

I think it was very professional and high-quality content. It was a pleasure to take part in this course.

von Hicham G

10. Apr. 2020

Very, intersting courses .

THANKs to the instructors .

& and thanks to Coursera <3



von Durbar D

11. Apr. 2018

Perfectly designed courses with ample case studies. I loved going through those annual financial reports.

von Sarah L

23. Sep. 2015

This course has taught me so much interesting information, I am very happy to have been able to take it !

von Dalila A

12. Okt. 2020

Very interesting and educational course. Well structured and with very useful and relevant case studies.

von Elaine P

28. Okt. 2018

Loved this course, gained so much information and learnt things about fashion that I never knew before.

von haarith a

28. Feb. 2017

really satisfied ........ loved this because this course have more real business world cases & examples

von Gabrielle P

9. März 2021

Amazing course, very well prepared, perfect contents, from the pdf files to the impeccable interviews.

von Alexandra O V

10. Apr. 2020

Thank you for this wonderful course and compliments for the professors for their passions and culture.

von Kerly L P C S

5. Feb. 2018

Love this course! I learned a lot and I will take this knowledge with me and hopefully use it at work!

von Angel B

2. Apr. 2017

I hadn't taken a fashion -oriented course in over ten yrs. This was great! I sincerely felt "updated."

von Irem E O

15. Juni 2018

I've learned a lot about fashion and luxury companies, retail identity, management and communication.

von Sabino C

22. Juli 2017

The contents were very interesting and very well explained. The course was way above my expectations.

von Krishnamurthi R

8. Sep. 2015

Excellent presentation and very useful for gaining knowledge in Managing Fashion and Luxury Companies

von ARCH L

30. März 2020

Well structured and the material provided was really suitable for the tests and for further studies.

von Elizaveta D

18. Juli 2019

it was not easy for me but very interesting ! professional level of Bocconi Professors is very high!

von Mikhail I

10. Dez. 2018

Dear All, let me say thank you very much for this efficient and prolifirent course. I learned a lot.

von penelope

5. Nov. 2017

Muy bien planteado y muy interesante toda la propuesta así como los ejercicios y ejemplos mostrados.