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Kursteilnehmer-Bewertung und -Feedback für Management of Fashion and Luxury Companies von Università Bocconi

3,764 Bewertungen
1,004 Bewertungen

Über den Kurs

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....



Jan 31, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.


Mar 02, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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401 - 425 von 989 Bewertungen für Management of Fashion and Luxury Companies

von Jose L R C

Sep 15, 2020

A great experience, knowledge and strategies for management and marketing for business.

von Janvi B

Jun 20, 2020

it is a very efficient course. covers most of the part related to the fashion industry.

von Silvia L C

May 04, 2020

Love it! I have learned so much! This course gave me some new ideas. Thank you so much!

von Vladimir A

May 07, 2020

Basic knowledge about the fashion and luxury business, still very useful and complete.

von Saba E

Mar 28, 2020

A great introdution into the luxury fashion industry with great exmaples and insights.

von Ana M T

Aug 30, 2020

me gusto mucco. Es muy calro, la informacion es actual y tiene casos muy interesantes

von Laura H P

May 06, 2020

It is an excellent course. However, it was created in 2013 and it need to be updated.

von Betgeri R B

Apr 20, 2020

Really informative and useful course. Good content and very penetrable video lessons.

von 100408226

Mar 14, 2020

Teachers are great, content is very interesting and the course is very well designed

von Andrea B S

Apr 07, 2019

Great insight into luxury brand content with great case studies to explain the theory

von Priyanka S

Jan 27, 2019

Very good course to kick off a management role in Fashion and Luxury retail companies

von Dominika R

Oct 17, 2016

Great course! Amazing teachers, a lot of information and very interesting interviews.

von Alessia D

May 30, 2020

Super interesting, very inspirational!

If you are a fashionista, you must to do this!

von Thalia P O

May 27, 2020

Interesting and easy to understand, all the cases and interviews are very helpful...

von Franziska

May 17, 2020

Great course. Learned a lot. The videos and reading material are very well prepared.

von Karina D

Feb 26, 2020

Vey interesting content, especially interviews with different brand representatives!

von Shokoufeh S

Feb 22, 2019

Wonderful opportunity to learn more and more about the industry in a very clear way!

von Yueyi W

Aug 02, 2020

Very useful and high quality course for people who interested in fashion management

von Snigdha B

Jul 16, 2020

I LOVED IT, learned so much about the industry in terms of business and management.

von Andrea I

Jul 05, 2020

excelente... las tima que no este en español... algunas traducciones no son buenas

von Giulia C

Apr 04, 2020

Very clear and practical, really good to understand the basics of fashion business.

von Yuliya S

Aug 18, 2018

Hello. Thank you for this Amazing possibility to Lean more atout fashion and luxury

von Svetlana S

Nov 27, 2018

Fabulous course to upgrade your knowledge in luxury and fashion management market!

von Shamsher

Nov 03, 2016

It helped me a lot to understand about luxury and the aspects of luxury retailing.

von Maria A

Mar 28, 2019

Its an excelente course and introduction into fashion and luxury business overall