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Kursteilnehmer-Bewertung und -Feedback für Management of Fashion and Luxury Companies von Università Bocconi

4,129 Bewertungen
1,082 Bewertungen

Über den Kurs

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....


30. Jan. 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

1. März 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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426 - 450 von 1,068 Bewertungen für Management of Fashion and Luxury Companies

von Lucine A

10. Mai 2020

Extremely useful course give a full overview on fashion business models. Highly recommend!

von Daniela M S

23. Juli 2020

Un curso muy completo en general, para tener una base acerca del luxury y fashion market.


29. Juli 2020

it's a really interesting course, especially if you are interesting in the fashion field

von Jose L R C

15. Sep. 2020

A great experience, knowledge and strategies for management and marketing for business.

von Janvi B

20. Juni 2020

it is a very efficient course. covers most of the part related to the fashion industry.

von Silvia L C

3. Mai 2020

Love it! I have learned so much! This course gave me some new ideas. Thank you so much!

von Saba E

29. Nov. 2020

A great introdution into the luxury fashion industry with great exmaples and insights.

von Vladimir A

7. Mai 2020

Basic knowledge about the fashion and luxury business, still very useful and complete.

von Kristine R

25. Nov. 2020

Great combination to connect stylist and business knowledges. I enjoyed it very much!

von Ana M T

30. Aug. 2020

me gusto mucco. Es muy calro, la informacion es actual y tiene casos muy interesantes

von Laura H P

6. Mai 2020

It is an excellent course. However, it was created in 2013 and it need to be updated.

von Betgeri R B

20. Apr. 2020

Really informative and useful course. Good content and very penetrable video lessons.

von 100408226

14. März 2020

Teachers are great, content is very interesting and the course is very well designed

von Andrea B S

7. Apr. 2019

Great insight into luxury brand content with great case studies to explain the theory

von Priyanka S

27. Jan. 2019

Very good course to kick off a management role in Fashion and Luxury retail companies

von Dominika R

17. Okt. 2016

Great course! Amazing teachers, a lot of information and very interesting interviews.

von Alessia D

30. Mai 2020

Super interesting, very inspirational!

If you are a fashionista, you must to do this!

von Thalia P O

27. Mai 2020

Interesting and easy to understand, all the cases and interviews are very helpful...

von Franziska

17. Mai 2020

Great course. Learned a lot. The videos and reading material are very well prepared.

von Karina D

26. Feb. 2020

Vey interesting content, especially interviews with different brand representatives!

von Shokoufeh S

22. Feb. 2019

Wonderful opportunity to learn more and more about the industry in a very clear way!

von Yueyi W

2. Aug. 2020

Very useful and high quality course for people who interested in fashion management

von Snigdha B

16. Juli 2020

I LOVED IT, learned so much about the industry in terms of business and management.

von Andrea I

4. Juli 2020

excelente... las tima que no este en español... algunas traducciones no son buenas

von Giulia C

4. Apr. 2020

Very clear and practical, really good to understand the basics of fashion business.