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Kursteilnehmer-Bewertung und -Feedback für Management of Fashion and Luxury Companies von Università Bocconi

3,618 Bewertungen
961 Bewertungen

Über den Kurs

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....



Jan 31, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.


Mar 02, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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501 - 525 von 950 Bewertungen für Management of Fashion and Luxury Companies

von Irina K

Jan 30, 2019

Thats a lot for this very interesting and useful cource.

von Siddhi U

May 27, 2020

Interesting course with great information to study on.

von Nina S

Aug 20, 2019

Great Course to understand how to run a luxury company

von Andrei M A

Jul 20, 2019

This is one of the best course i make online! amazing!

von Chul S

Jun 24, 2019

Great program for people starting in Fashion industry.

von Ömer T

Feb 01, 2018

Highly recommend if you want to know about the sector.

von Adrián R M

Jan 24, 2017

I loved it!! Thank you so much!! Bocconi and Coursera.

von Vera S

Jun 03, 2020

Thank you a lot for this course! I really enjoyed it!

von Vadim C

Apr 20, 2020

This is a very strong course about the fashion world!

von Nettie L

Mar 11, 2020

I loved the course! Please have more fashion courses.

von Frederica R

May 26, 2017

Excelente !! Gostaria de fazer mais cursos como este.

von Elena P

Sep 22, 2020

Very interesting and useful course! I was impressed!

von Sergienko A

May 06, 2020

It's been a very useful course, thank you very much!

von Emilia H

May 04, 2020

That was a fantastic course. thank you very much !!!

von Loredana R

Feb 05, 2018

Excellent content and valuable videos and interviews

von Lorena P

Jun 05, 2017

Excelente Curso y Formación. Altamente recomendable.

von Mireia P F

May 14, 2017

Excellent course to know more about fashion's world.

von Daniele V

May 22, 2020

Very interesting and useful!

So much professional!

von Suchi S

May 06, 2020

really good lectures and gained a lot of knowledge

von José M F d C M e S

Feb 25, 2018

Excellent info for a startup in the fashion world.

von Julia B

Jun 29, 2020

Excellent course, with great additional resources

von Kravchenko J N

Apr 17, 2020

very interesting, structured. I like it very much

von Sara H

Feb 20, 2020

Amazing course for the beginners in the industry

von Xiwen Q

Jun 14, 2016

Nice journey towards fashion and luxury products.

von mitali a

Jun 17, 2020

loved the assignments and content of the program