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Kursteilnehmer-Bewertung und -Feedback für Management of Fashion and Luxury Companies von Università Bocconi

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2,304 Bewertungen
587 Bewertungen

Über den Kurs

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top-Bewertungen

VK

Jan 31, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

PM

Mar 02, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

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526 - 550 von 582 Bewertungen für Management of Fashion and Luxury Companies

von I-Shiuan C

Sep 17, 2019

You can learn the fundamental knowledge of the fashion industry from this course.

von Sandra M

Apr 26, 2017

Very informative ! Could use a section with a little bit more figures analysis !

von Mariia M

Apr 07, 2020

good additional documents, wanted more insights and examples, more modern view

von Irtaza S

Sep 14, 2019

Great starting point to get an insight into how fashion blends with business.

von lisbona

Oct 17, 2016

good lessons + good teachers + good contents, not enough interaction though

von Thea M

Nov 05, 2016

very informative course!! Coursera should have more fashion related courses

von Hoang K B

Sep 03, 2015

Thanks for giving me knowledge about Fashion. This is very helpful. :)

von Santiago C

Jan 02, 2016

Excellent course, but the english of the professors can improve...

von Siham E

Feb 22, 2018

A great quick intro into the fabulous world of luxury fashion!

von Davide G C

Feb 17, 2016

Excellent contents, but relator's english is pretty bad. :-)

von Yamini S

Aug 26, 2015

Would have liked some more examples for the explanation.

von Riccardo G

Jul 13, 2017

Very informative.

English language not always the best.

von Amanda F

Aug 15, 2015

Very interesting to find out about luxury brands.

von Aneil L

Nov 11, 2019

The lecturers gave really relevant examples.

von Sahar S

Oct 07, 2019

Very useful course with detailed information

von Cristina P

Jul 20, 2017

Clarity and vary interesting content!

von Jorge M R

Aug 15, 2018

Muy completo y con clases de calidad

von Stephen K

Aug 18, 2015

Excellent teaching and material

von Shraddha V

Sep 23, 2017

Amazing content and delivery

von Elodie L

Sep 05, 2015

Intéressant et bien illustré

von Matteo B

Feb 15, 2018

very interesting course

von Poonam J

Jul 28, 2017

easy to understand!

von Serena W

Aug 17, 2016

Excellent content!

von 曾晶

Dec 25, 2015

很完整的论述,对于建立基本框架有用

von Laura P

Jun 21, 2017

Very interesting